In today’s episode of the In-Ear Insights podcast, we look at the power of pets – namely, dog and cat petfluencers. We dig into: What is an influencer? Why dogs make better influencers than cats when it comes to costumes. How to think about pet influencers, including analytics to assess. Tactical takeaways, such as where […]
Read More… from {PODCAST} In-Ear Insights: Cats and Dogs of Pet Influencer Marketing
Marketers have so much on their plates these days. They are expected to be a jack-of-all-trades and an expert at all things. You can’t fix how big your workload is but you can find ways to make your job a little easier. What would you do with your time if you could use automation for […]
Marketing Insights Q&A: Where do I get started learning marketing analytics? We get this question and its variants, like “how to learn marketing analytics” often. There are three sets of content to pay attention to when learning marketing analytics: courses, books, and blogs. Courses will help you build a foundation of knowledge, books will help […]
Read More… from Marketing Insights Q&A: Where do I get started learning marketing analytics?
Before we get into best practices for building a Google Data Studio dashboard, let’s quickly review what Data Studio is, what it isn’t, and how to construct a dashboard. What Data Studio Is Google’s Data Studio makes dashboards. That’s the simplest way to put it. Marketers use dashboards as a quick way to display a […]
Read More… from Marketing Insights Q&A: Google Data Studio Best Practices
Welcome to another Marketing Insights Q&A. Today’s question we’re answering is: What is the best advice for a marketing just starting out? To answer this, we’ll talk through the three Ps: People: your personal network of people smarter and better than you as well as your peers Process: your golden cookbook of strategies, tactics, and […]
Read More… from Marketing Insights Q&A: What is the best advice for a marketer just starting out?
Welcome to another Marketing Insights Q&A. Today’s question we’re answering is: Does every brand have to have a presence on all the digital channels, or does it have the liberty to choose a few? Example, should we invest in social media, search engine marketing, search optimization, video marketing etc. at the same time? Two answers to […]
Read More… from Marketing Insights Q&A: Digital Channel Strategy
What is dark data, and how do we combat it? In this episode of The Difference, the podcast of sister company Brain+Trust Partners, listen to Trust Insights CEO Katie Robbert as she discusses dark data, organizational theory, and how effectively managing the people creating the data is the fastest path to lighting up dark data. […]
On February 7, 2018, the social networking service LinkedIn made the following pronouncement: The Share on LinkedIn plugin, also known as the inShare plugin, will no longer display the counter that shows the number of shares. The share count on its own doesn’t fully reflect the impact that a piece of content delivers, and we […]
Read More… from How Machine Learning Fixed LinkedIn Share Counts
I had the pleasure and privilege to speak at IBM THINK 2018 at THINK Academy about building a personal brand. In this 30-minute talk, I review: The five elements of a personal brand The four pillars of your brand voice The four types of video to record The 7-part content atomization process* The four-part content […]
Read More… from IBM THINK 2018: THINK About Your Personal Brand
You can collect data with just about everything you do these days, from how many steps you take to how many glasses of water you consume. Companies big and small have followed suit and collect data at every turn, on every interaction and every click. The problem is that unless they are all captured in […]
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