In this episode of In-Ear Insights, Katie and Chris recorded live at the Marketing Technology conference about the types of equipment to bring to an event, from microphones to cameras to wiring. Listen to this episode to learn how they make the most of every opportunity to generate multiple types of content. [podcastsponsor] Can’t see […]
Read More… from {PODCAST} In-Ear Insights: Event Equipment and Multimedia
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. YouTube Removes 17,000 Channels for Hate Speech via @THR The Google-owned company calls the June […]
Read More… from Marketing Analytics, Data Science and Leadership – September 16, 2019 Week In Review
When working with our customers at Trust Insights we all get very excited about things like driver analysis (figuring out exactly what’s working and what to do more of) and predictive analytics (beating out your competitors by having a better view of what’s coming in the future). For better or worse, the prerequisite for doing […]
Read More… from Don’t Be Fooled. What You Need to Know About Integrations…
While I’ve gently poked fun at press releases which use terms like “we’re excited to announce”, I am genuinely excited to share with you our latest research paper, Social Networks 2020. Over the last month, we’ve been compiling millions of data points about people’s search intent with regard to major social networks, searches like “delete […]
In this episode of In-Ear Insights, Katie and Chris recap some of the highlights and major lessons of recent mega-conferences like INBOUND and Content Marketing World. They also tackle the revolving door problem that plagues conferences, perpetually keeping the majority of content at the 101 level, and what businesses who want to level up past […]
Read More… from {PODCAST} In-Ear Insights: Recapping #INBOUND19 and #CMWORLD
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How to Drive More Facebook Organic Traffic to Your Site via @smexaminer Tell your audience […]
Read More… from Marketing Analytics, Data Science and Leadership – September 9, 2019 Week In Review
One of the biggest weeks in marketing events is over as INBOUND and Content Marketing World (CMWORLD) come to a close. Rather than rehash the common themes of both events, we thought it appropriate to analyze audience reactions to both. Let’s see both events by the numbers. Conference Attendance INBOUND cites a rough estimated attendance […]
Read More… from #INBOUND19 and #CMWorld 2019: A Visualized Data Recap
At our talks this week at both INBOUND and Content Marketing World, we’ve got a lot to share on applications of AI in marketing, but I wanted to share something more high-level that reframes the power of AI as it applies to you and me – not as marketers, but as people. For the longest […]
In this week’s episode, listen in as CEO Katie Robbert teaches predictive analytics for a variety of markets and industries such as real estate, healthcare, and many others. Learn what predictive analytics for business is, how it works, and use cases such as revenue forecasting, marketing planning, and more. [podcastsponsor] Listen to the audio here: […]
Read More… from {PODCAST} In-Ear Insights: Predictive Analytics for Business
Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are embarking on strategic AI initiatives – the risk of failure is substantial. In this […]
Read More… from 5 Ways Your AI Projects Fail, Part 5: Deployment-Related AI Failures
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