So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, you will discover how to run powerful AI models completely on your own machine, keeping your sensitive data private and […]
Read More… from So What? How To Get Started With Small Language Models
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss small language models (SLMs) and how they differ from large language models (LLMs). You will understand the crucial differences between massive large language models and efficient small language models. You’ll discover how combining SLMs with your internal data delivers superior, faster […]
Read More… from In-Ear Insights: What Are Small Language Models?
In this week’s Data Diaries, let’s talk about breaking down a process. This is something that Katie advises all the time in things like our AI-Ready Strategist Course. One of my favorite tricks for doing this is, unsurprisingly, to use AI. Here’s how. First, open the voice memos app or voice transcription app of your choice. […]
This blog was originally featured in the September 17th, 2025 newsletter found here: INBOX INSIGHTS: AI Decisioning, Deep Fact Checking Should You Let AI Make Your Decisions? Last week, I found myself standing in my kitchen at 5 AM, staring at my coffee maker while my brain was already spinning with the day ahead. Forty-seven […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to approach a data quality audit in an AI-ready world. […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? you’ll learn about the different versions of Microsoft Copilot and how each functions. You will understand the […]
This post was originally featured in the July 30th, 2025 newsletter found here: INBOX INSIGHTS, July 30, 2025: AI Integration, Google Tag Gateway Where to Start with AI Integration Last month, I watched a friend’s team spend three weeks trying to connect their new lead scoring LLM to their existing CRM system. What should have […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to identify and mitigate AI bias in large language […]
This data was originally featured in the July 23rd, 2025 newsletter found here: INBOX INSIGHTS, July 23, 2025: Using AI for KPIs, Which AI Models to Use Part 2 In this week’s Data Diaries, let’s continue on with our recommended basic AI tech stack. There are a lot of tools to choose from, and a […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about prompt engineering basics and how to improve your AI interactions. […]
Read More… from So What? Revisiting Prompt Engineering Basics
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