INBOX INSIGHTS: The Problem with Jargon pt. 2, GA4 Diagnostics pt. 3 (2/21) :: View in browser Catch our talks from Social Media Marketing World this week! The Problem with Using Jargon – Part 2 Last week, I outlined why being too heavily reliant on jargon can be problematic. To recap: You can alienate your […]
INBOX INSIGHTS: The Problem with Jargon, GA4 Diagnostics (2/14) :: View in browser 👉 Take our new Generative AI for Marketers course! The Problem with Using Jargon – Part 1 Jargon can make people feel less intelligent. Sometimes it’s weaponized to keep people down. Many who use it struggle to communicate without it. Being in […]
Read More… from INBOX INSIGHTS, February 14, 2024: The Problem with Jargon, GA4 Diagnostics
In this week’s In-Ear Insights, Katie and Chris discuss generative AI impact on search engine marketing. What is​ the impact of services like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot on traditional SEO and search? Tune in to find out, and what steps you should take to prepare for the future. Watch the video here: […]
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INBOX INSIGHTS: Building Requirements with AI, GA4 Diagnostics (2/7) :: View in browser 👉 Take our new Generative AI for Marketers course! Using Generative AI to Build Requirements When I was a project manager overseeing developers, our biggest struggle was agreeing on the level of detail needed for requirements. It was a constant source of […]
Read More… from INBOX INSIGHTS, February 7, 2024: Building Requirements with AI, GA4 Diagnostics
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the complexities of data privacy in the era of generative AI. They offer practical tips on safeguarding personal and company data, emphasizing the importance of understanding terms of service and the implications of sharing information online. You’ll gain insights into how […]
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Let’s briefly talk about disclosing when you use artificial intelligence (AI) to create content. Watch the video here: Can’t see anything? Watch it on YouTube here. Should you do this? Yes. And there are three reasons why. First, legality. While it’s not required by law yet in most places, there is a trend headed in […]
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INBOX INSIGHTS: New Tech Doesn’t Solve Old Problems, Fact Checking Data (1/31) :: View in browser 👉 Take our new Generative AI for Marketers course! New Technology Doesn’t Solve Old Problems New technology doesn’t solve old problems. It doesn’t. If anything, it exacerbates existing issues by adding complexity or masking underlying problems. If you have […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the impact of generative AI and job losses and its role in the corporate world. They debate the consequences of replacing human roles with AI, emphasizing the risks and short-term thinking involved in such decisions. The episode explores the evolving nature […]
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INBOX INSIGHTS: Make GA4 Work For You, Red Teaming Custom GPTs, Part 3 (1/24) :: View in browser 👉 Take our new Generative AI for Marketers course! How to Make Google Analytics 4 Work for You I’ve been asking around, and the overwhelming consensus is that everyone dislikes Google Analytics 4. Why? It doesn’t feel […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial role of analytics in digital marketing and how it’s often seen as the bearer of bad news. They explore the common pitfalls companies face when they only sporadically review data, leading to missed opportunities for timely adjustments. Katie emphasizes […]
Read More… from In-Ear Insights: Strategic Value of Analytics
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