In this week’s In-Ear Insights, Katie and Chris discuss the challenges of replicating data and what to do when asked to use data to make conclusions. They explain that the lack of information can be a hindrance to making accurate comparisons, but having domain expertise and knowledge of available data sources can help in creating […]
Read More… from In-Ear Insights: Risks of Replicating Data Without Sources
INBOX INSIGHTS: How To Improve Bounce Rate, Instagram for Brands (1/18) :: View in browser 👉 Download the 12 Days of Data Book » How To Improve Bounce Rate Let’s talk bounce rate. Love it or hate it, it’s a metric that people care about. In essence, bounce rate is how long someone spent looking […]
Read More… from INBOX INSIGHTS, January 18, 2023: How To Improve Bounce Rate, Instagram for Brands
In this episode, Katie and Chris dig into what data-driven marketing is and is not. What is data-driven marketing? Who is data-driven? Is there a safe balance between opinion-led marketing and data-driven marketing? Tune in to find out! Data driven means making decisions with data when the data doesn’t tell you what you want to […]
Read More… from {PODCAST} In-Ear Insights: What is Data-Driven Marketing?
In this episode, Katie and Chris revisit the essential basic B2B marketing metrics. They discuss the importance of metrics such as engagement rate, bounce rate, and conversion rate. They also talk about the sales funnel and how it is a tiny portion of the overall customer journey. [podcastsponsor] Watch the video here: Can’t see anything? […]
Read More… from {PODCAST} In-Ear Insights: 2022 B2B Marketing Metrics
This morning I saw someone on Twitter mention “digital transformation” and it struck me that it’s been a while since I’ve seen the term used. It is one of my least favorite buzzwords because it’s so ambiguous. Using Talkwalker, I was able to see that people are still talking about Digital Transformation. What is unsurprising […]
The wheels of time grind onward as the days shorten and we look to the back half of the year. Nothing heralds marketing’s busiest time like the dawn of that first major fall trend, pumpkin spice season. Nothing says pumpkin spice like some pumpkin spice-flavored data analysis. Let’s dig into the flavor of fall and […]
In this week’s episode, Katie and Chris look at the use of predictive analytics to forecast trends and learn when to put marketing campaigns into market. They examine some of the data around pumpkin spice season as well as other seasonal trends. Ever wonder when the best time is to put a seasonal campaign into […]
Read More… from {PODCAST} In-Ear Insights: Predictive Analytics and Trend Forecasting
In this week’s episode, Katie and Chris talk about marketing measurement strategy. What is measurement strategy in the context of marketing? Why do so many marketers and especially consultancies and agencies mix up strategy, tactics, and execution when it comes to measurement? How should you think about your measurement strategy? Tune in to find out! […]
Read More… from {PODCAST} In-Ear Insights: Marketing Measurement Strategy
Analytics is inherently rearward-looking, looking at what happened. Yet if we want to increase the value and impact of analytics, we have to look forward, to help plan. How do we do this? In this episode, learn 3 different approaches for improving the value of analytics. [podcastsponsor] Watch the video here: Can’t see anything? Watch […]
Read More… from {PODCAST} In-Ear Insights: Increasing the Value of Analytics
I’ll admit it. In the past year or so I haven’t paid enough attention to the health of our marketing funnel. I’m too focused on the bottom of the funnel, the sales. I know I’m not alone. It’s easy to lose sight of the whole picture when you’re hyperfocused on the small details. It’s only […]
Newsletter
Podcast
