In this episode of In-Ear Insights, Katie and Chris talk through what marketers should do to prepare for and make the most of event and conference marketing. What should marketers prepare in advance? How do you network effectively at events? Listen in as they discuss best practices, tips, and ways to get as much out […]
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One of the most common business cliches is “think outside the box”. Executives who’ve run out of ideas often tell each other and their subordinates to think outside the box, but what exactly are we supposed to do? What is The Box? If we don’t know or don’t define what the box is, it’s awfully […]
This post was originally published on Spin Sucks It’s the most wonderful time of the year… …for annual planning! Well, it’s Q4, and everyone is scrambling to create their plan for January 1st. New Year, New You. What’s the deal with that? I equate annual planning to creating resolutions. If you wait until January to start […]
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It’s the new year, a new, fresh start. While self-help folks will debate the semantics of whether a new year really is a new you or not, the reality in the business world is that a new year means new plans, new goals and targets to hit, new budgets, and new ideas to try out. […]
Read More… from {PODCAST} In-Ear Insights: 2019 Marketing Planning
In this episode of In-Ear Insights, cofounders Katie Robbert and Christopher Penn discuss predictive analytics as a planning tool for your 2019 marketing. What data should you use? How should you approach a predictive analytics project? How much planning should go into predictive analytics? What pitfalls should you look to avoid? Tune in: Download the […]
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In this episode of In-Ear Insights, founders Katie Robbert and Christopher Penn debate today’s hot buzzword in business: digital transformation. What is it? Is it net new to the business world or is it old wine in a new bottle? Listen in and share your own opinions in the comments. Download the MP3 audio here. […]
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The customer experience arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience wants? […]
Read More… from Powering Customer Experience with Predictive Analytics – Planning
The customer experience arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience wants? […]
Read More… from Powering Customer Experience with Predictive Analytics – Introduction
How do you do a proper social media audit? There are a lot of steps to a properly done, well constructed social media audit. However, the function of a social media audit is simple. The purpose is to find out what’s working with your social media programs so you can continually improve. The components of […]
Read More… from Marketing Insights Q&A: How To Do A Social Media Audit
In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the ins and outs of data science, answering questions such as: What is data science? What does a data scientist do? What isn’t data science? What’s the difference between data analytics and data science? The data science lifecycle Discussed in […]
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