failure points of a measurement strategy

Five failure points of a measurement strategy

A few weeks ago I gave a talk on the five failure points of a measurement strategy. In that talk, I covered the 5Ps of Change Management and how to identify and avoid these failure points. Here are the main takeaways. Purpose – What is the question you’re trying to answer? People – Who are […]

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{PODCAST} In-Ear Insights: Go To Market Strategy

In this episode of In-Ear Insights, Katie and Chris discuss the sudden re-emergence of people promoting go to market strategy (GTM) and what it means. Why is this suddenly a thing again, when GTM is as old as product marketing itself? Go to market strategy is a subset of marketing strategy that is focused on […]

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how to create a SMM strategy

How to create a social media marketing strategy

Are you kicking off annual planning? Are you re-evaluating your marketing plan? Have you recently changed careers or onboarded a new team? Whatever the case may be, it’s always a good time for a refresher. Here’s how to create a social media marketing strategy. Define your goals and objectives What do you want to achieve […]

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{PODCAST} In-Ear Insights: Preparing for the Metaverse

{PODCAST} In-Ear Insights: Preparing for the Metaverse

In this week’s episode, John and Chris talk about practical steps all marketers can take to prepare for one or more metaverses succeeding in a few years. What things should you be doing today? What foundation pieces should you have in place over the next few years? And what’s a safe bet whether or not […]

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{PODCAST} In-Ear Insights: Marketing Measurement Strategy

{PODCAST} In-Ear Insights: Marketing Measurement Strategy

In this week’s episode, Katie and Chris talk about marketing measurement strategy. What is measurement strategy in the context of marketing? Why do so many marketers and especially consultancies and agencies mix up strategy, tactics, and execution when it comes to measurement? How should you think about your measurement strategy? Tune in to find out! […]

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How to create a strategic plan

I’ve seen a lot of chatter about what strategy is and isn’t recently. Creating a strategic plan doesn’t need complicated. It’s is not something that only executives can create behind closed doors. I want to give you a way to create a strategic plan in a way that is very straightforward. I like to keep […]

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{PODCAST} In-Ear Insights: Content Marketing Strategy

{PODCAST} In-Ear Insights: Content Marketing Strategy

In this week’s In-Ear Insights, Katie and Chris dig into the four pillars of content marketing strategy – creation, distribution, amplification, and performance. You’ll also learn about why backlinks are so important to both SEO and content marketing generally. Tune in now! [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. […]

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martech

What’s Your MarTech Backup Plan?

Cold open originally featured in the January 27, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-27-2021-martech-backups-federal-reserve-bank-data-seo-for-customer-retention/ What’s Your MarTech Backup Plan? I’ve noticed with an alarming increase in frequency in the last few months that some of the major cloud infrastructure providers – Amazon’s AWS and Google Cloud chief among them – have been having more interruptions. We […]

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{PODCAST} In-Ear Insights: Budgeting Appropriately for Marketing Strategy

In this week’s In-Ear Insights, we answer a question from Janine about budgeting for a marketing strategy. She asked at a recent webinar who asked how to persuade decision-makers to invest in a more comprehensive marketing program. We talk through some conceptual frameworks to help marketers and executives understand different levels of investment needed to […]

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{PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy

{PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy

In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what […]

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