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{PODCAST} In-Ear Insights: Lead Generation and Relationship Marketing

In this week’s In-Ear Insights, Katie and Chris discuss the different strategies, tactics, and methods behind lead generation, from advertising to relationship marketing to blind spots in your marketing strategy. Learn strategies for matching lead generation efforts to your digital customer journey. [podcastsponsor] Listen to the audio here: Download the MP3 audio here. Need help […]

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{PODCAST} In-Ear Insights: Pumpkin Spice Marketing Planning

Just kidding. This episode is about marketing planning, marketing strategy, and marketing budgeting. As autumn rolls around, companies begin the extensive planning process for the coming calendar year, and one of the most searched-terms during the next 6 weeks is “marketing plan template”. In this episode, Katie and Chris discuss marketing planning, how to plan for […]

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{PODCAST} In-Ear Insights: Agile Marketing Best Practices

In this episode of In-Ear Insights, Katie and Chris review the basics of agile marketing: What agile marketing is Where agile marketing came from What practices are easiest to adopt for marketers Sprint planning Scrums Kanban boards Standups What marketers should know about agile marketing Listen in and use these ideas to improve your own […]

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5 Ways Your AI Projects Fail, Part 2: Strategic AI Failures

5 Ways Your AI Projects Fail, Part 2: Strategic AI Failures

Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are embarking on strategic AI initiatives – the risk of failure is substantial. In this […]

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How To Make the Most of Prime Day for Amazon Affiliate Marketers

Disclosure: you bet your bottom dollar that every Amazon link in this post is an affiliate link, for which Trust Insights earns a commission on anything you purchase. Amazon’s next Prime Day is almost upon us, and we wanted to make sure marketers like you have everything you need to make the most of it, […]

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{PODCAST} In-Ear Insights: Combatting the Summer Slowdown

In this episode of In-Ear Insights, Katie and Chris talk the summer slowdown, the time of year when B2B marketers face ever-increasing out of office autoreplies and campaign performance historically drops. What should you do as a marketer during the known slow periods? Options discussed on the show include: Training and professional development Backlog creation […]

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{PODCAST} In-Ear Insights: When Not to Use Google Data Studio Dashboards

In this episode of In-Ear Insights, Katie and Chris discuss when dashboards like Google Data Studio are the best choice and especially when they’re not the best choice for getting insights out of data. What do dashboards do well, and what do they do poorly? Listen to this episode for a list of best practices […]

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{PODCAST} In-Ear Insights: Fixing The Marketing Funnel

In this episode of In-Ear Insights, Katie and Chris take you behind the scenes as they examine first-quarter marketing data. Listen in as they audit Trust Insights’ own marketing data, talk about fixing the marketing funnel, identify weak spots, determine a course of action, and look at ways to gather additional data for better marketing […]

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{PODCAST} In-Ear Insights: Conference and Event Content Marketing

In this episode of In-Ear Insights, Katie and Chris talk through what marketers should do to prepare for and make the most of event and conference marketing. What should marketers prepare in advance? How do you network effectively at events? Listen in as they discuss best practices, tips, and ways to get as much out […]

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Thinking Outside the Box: Google Analytics

One of the most common business cliches is “think outside the box”. Executives who’ve run out of ideas often tell each other and their subordinates to think outside the box, but what exactly are we supposed to do? What is The Box? If we don’t know or don’t define what the box is, it’s awfully […]

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