So What Data Horror Stories

So What? Data Horror Stories

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights, you’ll learn about common data horror stories that can plague any marketing team, and […]

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Why AI Can’t Do Math

This data was originally featured in the June 25th, 2025 newsletter featured here: INBOX INSIGHTS, June 25, 2025: When AI-First Goes Wrong Part 5, Why AI Can’t Do Math In this week’s Data Diaries, let’s explain some math – in particular, why generative AI tools like ChatGPT struggle with math. At its heart, math – […]

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Survivorship Bias in AI

Survivorship Bias in AI

This data was originally featured in the April 16th, 2025 newsletter found here: INBOX INSIGHTS, April 16, 2025: AI Integration Strategy Part 2, Survivorship Bias in AI This week, let’s talk survivorship bias. This is a phenomenon in statistics that has broad applications outside of stats. In a nutshell, survivorship bias is when your data […]

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So What? Updating your Media Kit

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? Updating your media kit! We’ll discuss the basics of a media kit, why they’re important, the […]

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