{PODCAST} In-Ear Insights: Predictive Analytics at BACon 2019

{PODCAST} In-Ear Insights: Predictive Analytics at BACon 2019

In this episode of In-Ear Insights, listen to the full, un-abridged audio from CEO Katie Robbert’s talk at the Business Analytics Conference (BACon) as she walks through use-cases for predictive analytics in multiple industries, from forecasting real estate sales to customer service call center staffing. You’ll also learn what constitutes good data and the overall […]

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{PODCAST} In-Ear Insights_ How to Avoid Running Out of Content Marketing

{PODCAST} In-Ear Insights: How to Avoid Running Out of Content Marketing

In this episode, Katie and Chris discuss ways of avoiding running out of content marketing. How do you keep things fresh and relevant once you’ve tackled the major topics that you want to be known for? Follow along as they look at analyzing competitors with predictive SEO forecasts, and even develop a new product idea […]

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{PODCAST} In-Ear Insights: How To Never Run Out of Content Marketing Ideas

{PODCAST} In-Ear Insights: How To Never Run Out of Content Marketing Ideas

In this episode of In-Ear Insights, Katie and Chris tackle a myriad number of ways to never run out of content marketing ideas. What happens when your well runs dry? Where can you go for inspiration, insights, and starting materials? Listen to this episode to refill your content marketing queue with content that will bring […]

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PODCAST When and how to use automation in your marketing

When (and how) to use automation in your marketing via MarketingProfs

Katie Robbert had a chance to sit down with Marketing Smarts podcast host Kerry O’Shea Gorgone to talk about when automation in your marketing is a good idea, data hygiene, and predictive analytics. Listen to the full podcast episode here: https://www.marketingprofs.com/podcasts/2019/41117/when-and-how-to-use-marketing-automation-katie-robbert-on-marketing-smarts-podcast From the podcast: You don’t have to learn code to use automation, but you […]

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5 Ways AI is Changing Marketing NEDMA Keynote

5 Ways AI is Changing Marketing: NEDMA 2019 Keynote

Today, we’re pleased to feature, open to all, our opening keynote address at the NEDMA 2019 Conference. In this talk, you’ll see 5 practical applications of AI in use today, plus a never-before-seen glimpse at the use of natural language generation to create readable content at scale. Can’t see anything? Watch it on YouTube here. […]

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{PODCAST} In-Ear Insights_ Predictive Analytics for Social Media Marketers Keynote

{PODCAST} In-Ear Insights: Predictive Analytics for Social Media Marketers Keynote

In today’s episode of In-Ear Insights, we’re pleased to present the audio from Katie Robbert’s lunchtime keynote at the HELLO Conference. In this dynamic and humorous talk, Katie covers predictive analytics for social media marketing. You’ll learn common use cases of predictive analytics, the two major branches of predictive analytics, and how marketers can get […]

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Predicting Traffic for B2B Content_ A Trust Insights_BuzzSumo Study

Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study

As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love predicting traffic to our own media properties. Why? The closer we can measure towards the bottom of the marketing operations funnel, the more likely a metric is to […]

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Marketing Insights QA Top Data Challenges for Marketers

Marketing Insights Q&A: Top Data Challenges for Marketers

We’re asked: What do you see as the top data challenges facing marketers in the next couple of years? Let’s start with “prediction” because marketers love predictions. In late 2018 and early 2019, marketers are all about the new trends for the year. However, because the rate of technological change is continually accelerating that a […]

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In-Ear Insights Episode: 2019 Planning and Predictive Analytics

{PODCAST} In-Ear Insights: 2019 Planning and Predictive Analytics

In this episode of In-Ear Insights, cofounders Katie Robbert and Christopher Penn discuss predictive analytics as a planning tool for your 2019 marketing. What data should you use? How should you approach a predictive analytics project? How much planning should go into predictive analytics? What pitfalls should you look to avoid? Tune in: Download the […]

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Predictive CX Series

Powering Customer Experience with Predictive Analytics – Ownership

The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience […]

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