In today’s episode of In-Ear Insights, we’re pleased to present the audio from Katie Robbert’s lunchtime keynote at the HELLO Conference. In this dynamic and humorous talk, Katie covers predictive analytics for social media marketing. You’ll learn common use cases of predictive analytics, the two major branches of predictive analytics, and how marketers can get […]
Read More… from {PODCAST} In-Ear Insights: Predictive Analytics for Social Media Marketers Keynote
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. New Study From Forrester: The Value Of Building An Analytics Culture via @KimWhitler This recap […]
Read More… from Marketing Analytics, Data Science and Leadership – April 15, 2019 Week In Review
As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love predicting traffic to our own media properties. Why? The closer we can measure towards the bottom of the marketing operations funnel, the more likely a metric is to […]
Read More… from Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study
How do you decide what events and conferences to attend? There are three kinds of takeaways from conferences and speakers: “That’s interesting, I didn’t know that.” : your standard, informative takeaway that helps you understand a topic more thoroughly “That’s useful, I’m going to do that.” : what great speakers deliver – usable information that […]
In this episode of In-Ear Insights, Katie and Chris tackle a key, undiscussed problem with influencer marketing. In three states in the United States (California, Washington, and Pennsylvania), companies are prohibited from discriminating against contractors with the same level of protections as employees. When companies choose influencers, how rigorously are they screening against bias […]
Read More… from {PODCAST} In-Ear Insights: Bias, Discrimination, and Influencers
You’re busy. We get it. We’ve compiled some of the top-clicked articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. 12 Stupid Things to Stop Saying to Your Team Immediately via @lollydaskal People in charge are human […]
Read More… from Marketing Analytics, Data Science and Leadership – April 8, 2019 Week In Review
Modern sales and marketing have brought us the concept of attribution – the process of answering “what activities are the best at bringing us sales?” We ask because we have a problem: a limited amount of funds to spend acquiring customers. By tracking the path from prospect to customer can we get enough data to […]
Read More… from Attribution Part 1: Why light up the dark data around attribution?
In this episode of In-Ear Insights, Katie and Chris take you behind the scenes as they examine first-quarter marketing data. Listen in as they audit Trust Insights’ own marketing data, talk about fixing the marketing funnel, identify weak spots, determine a course of action, and look at ways to gather additional data for better marketing […]
Read More… from {PODCAST} In-Ear Insights: Fixing The Marketing Funnel
In today’s episode of In-Ear Insights, Katie Robbert and Christopher Penn debate the Trust Insights study on the impact of hashtags. Our original research showed they have neither helpful nor harmful impact on follower growth or engagement, but we debate how much nuance is in the data. Are there exceptions to the rule? If so, […]
Read More… from {PODCAST} In-Ear Insights: The Great Instagram Hashtag Debate
As a marketer, your sole focus should be how to reach your audience. In the digital space, the way that you can reach people is constantly evolving. Your marketing plans involve methods to engage with people on different platforms, build brand awareness, and understand behaviors that lead to purchases. Depending on your products and services, […]
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