You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. The Doctor Is in: What HIPAA Compliance Means for Amazon via @WhartonKnows Millions of people […]
Read More… from Marketing Analytics, Data Science and Leadership: April 22, 2019 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. New Study From Forrester: The Value Of Building An Analytics Culture via @KimWhitler This recap […]
Read More… from Marketing Analytics, Data Science and Leadership – April 15, 2019 Week In Review
As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love predicting traffic to our own media properties. Why? The closer we can measure towards the bottom of the marketing operations funnel, the more likely a metric is to […]
Read More… from Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study
You’re busy. We get it. We’ve compiled some of the top-clicked articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. 12 Stupid Things to Stop Saying to Your Team Immediately via @lollydaskal People in charge are human […]
Read More… from Marketing Analytics, Data Science and Leadership – April 8, 2019 Week In Review
In this episode of In-Ear Insights, Katie and Chris take you behind the scenes as they examine first-quarter marketing data. Listen in as they audit Trust Insights’ own marketing data, talk about fixing the marketing funnel, identify weak spots, determine a course of action, and look at ways to gather additional data for better marketing […]
Read More… from {PODCAST} In-Ear Insights: Fixing The Marketing Funnel
In today’s episode of In-Ear Insights, Katie Robbert and Christopher Penn debate the Trust Insights study on the impact of hashtags. Our original research showed they have neither helpful nor harmful impact on follower growth or engagement, but we debate how much nuance is in the data. Are there exceptions to the rule? If so, […]
Read More… from {PODCAST} In-Ear Insights: The Great Instagram Hashtag Debate
As a marketer, your sole focus should be how to reach your audience. In the digital space, the way that you can reach people is constantly evolving. Your marketing plans involve methods to engage with people on different platforms, build brand awareness, and understand behaviors that lead to purchases. Depending on your products and services, […]
In this week’s In-Ear Insights, Katie and Chris discuss what it takes for marketing professionals to advance their own learning and development. Should they wait for formal training? If not, how should they approach learning in a field which is constantly changing? Listen to the audio here: Download the MP3 audio here. Need help with […]
Read More… from {PODCAST} In-Ear Insights: Learning, Training, and Professional Development
For our one-year anniversary, we contemplated many ways to celebrate. Cake. Self-indulgent blog posts filled with navel gazing. Office party. All the things companies normally do to celebrate a milestone. The catch is, of course, that these things matter to no one except the people who work at the company. So instead, we made useful […]
In this episode of In-Ear Insights, listen as Katie and Chris discuss chatbots in marketing. What are chatbots good at? What are they bad at? Will chatbots take your job? How do you build the training library of questions a chatbot should answer? Katie and Chris also reference some of the common platforms like SnapEngage, […]
Read More… from {PODCAST} In-Ear Insights: How To Plan for Chatbots
Newsletter
Podcast
