What is First Party Data Second Party Data and Third Party Data 10

Attribution Part 2: Source Codes and Reconciliation

This is the second part in a series on attribution. For an explanation of what attribution is, start out with Part 1 here. Ok, now that you know what Attribution is, this post will show you how to get started. This is where most companies should begin if they are currently not doing anything. Usually […]

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What is First Party Data Second Party Data and Third Party Data 4

Attribution Part 1: Why light up the dark data around attribution?

Modern sales and marketing have brought us the concept of attribution – the process of answering “what activities are the best at bringing us sales?” We ask because we have a problem: a limited amount of funds to spend acquiring customers. By tracking the path from prospect to customer can we get enough data to […]

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