In-Ear Insights: Measuring and Improving AI Proficiency

In-Ear Insights: Measuring and Improving AI Proficiency

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to measure AI proficiency impact beyond speed. You’ll discover why quality matters more than volume when AI accelerates work. You’ll learn a six‑level framework that lets you map your AI skill growth. You’ll see practical steps to protect your role […]

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INBOX INSIGHTS: Who Owns AI, Marketing Jobs Report (2026-02-04)

INBOX INSIGHTS: Who Owns AI, Marketing Jobs Report (2026-02-04) :: View in browser Two new things to try out this week: 1. Got a stuck AI project? Try out Katie’s new, free AI Readiness Assessment tool. A simple quiz to help predict project success. 2. Wonder how your website is seen by AI? Try Chris’ […]

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How to use claude code

So What? Introduction to Claude Code

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we dive into the powerful world of Claude Code to transform how you handle complex projects and data. You’ll discover […]

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In-Ear Insights APplications of Agentic AI with Claude Cowork

In-Ear Insights: Applications of Agentic AI with Claude Cowork

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the practical application of AI agents to automate mundane marketing tasks. You will define what an AI agent is and discover how this technology performs complex, multi-step marketing operations. You will learn a simple process for creating knowledge blocks and structured […]

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