So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to leverage AI to manage and even replace your WordPress […]
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the pitfalls and best practices of “vibe coding” with generative AI. You will discover why merely letting AI write code creates significant risks. You will learn essential strategies for defining robust requirements and implementing critical testing. You will understand how to […]
Read More… from In-Ear Insights: Everything Wrong with Vibe Coding and How to Fix It
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to break free from the AI sophomore slump. You’ll learn why many companies stall after early AI wins. You’ll discover practical ways to evolve your AI use from simple experimentation to robust solutions. You’ll understand how to apply strategic frameworks […]
Read More… from In-Ear Insights: The Generative AI Sophomore Slump, Part 2
This data was originally featured in the May 21st, 2025 newsletter found here: INBOX INSIGHTS: Fear-Based Management Failures, Economic Indicators In this week’s Data Diaries, let’s pick up where we left off two weeks ago with a look at leading economic indicators. There are two kinds of economic indicators, leading and lagging. Lagging indicators tell […]
This data was originally featured in the April 2nd, 2025 newsletter found here: INBOX INSIGHTS, April 2, 2025: Failing Up, AI Stability vs. Capability In this week’s Data Diaries, let’s talk about AI tool choice and software. One of the most common questions I’m asked at literally every event is what AI software an organization […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss MCP (Model Context Protocol) and agentic marketing. You’ll learn how MCP connects AI tools to automate tasks—but also why technical expertise is essential to use it effectively. You’ll discover the three layers of AI adoption, from manual prompts to fully autonomous […]
Read More… from In-Ear Insights: What is Model Context Protocol (MCP) And Agentic AI?
This content was originally featured in the March 12th, 2025 newsletter found here:INBOX INSIGHTS, March 12, 2025: Foundations in AI, AI Model Benchmarking The Foundation Still Matters I was sitting in a lecture hall at Worcester Polytechnic Institute (WPI) last week, speaking to a room of bright students through the Women in Data Science (WIDS) […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris answer the key question: What are AI agents? They discuss the surprising flaw in agentic AI that everyone is overlooking. You’ll unravel the mystery of what truly defines an AI agent and how it differs from simple automation. You’ll learn why blindly […]
This content was originally featured in the November 13th, 2024 newsletter found here: INBOX INSIGHTS, November 13, 2024: Validating Ideas With User Stories, Everything Can Be Measured Validate Marketing Ideas With User Stories Disclosure: Katie is traveling for MarketingProfs B2B Forum this week, and so we took the transcript from our workshop, extracted a relevant […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about the most important marketing and AI trends of 2024. […]
Read More… from So What? 2024 Year in Review of Marketing and AI Trends
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