So What Setting up Claude Cowork

So What? Setting up Claude Cowork

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! This week we teach you how to set up Claude Cowork to handle your most repetitive and complex business tasks automatically. You will […]

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12 Days of AI Use Cases

12 Days of AI Use Cases Day 2: Sales Lead Scoring

Welcome to the 12 Days of AI Use Cases, 2025 Edition! In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens […]

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infooverload

Dealing with Information Overload

This data was originally featured on the October 1st, 2025 newsletter found here:INBOX INSIGHTS, October 1, 2025: AI Data Quality, Dealing With Information Overload In this week’s Data Diaries, let’s talk about dealing with content overwhelm. With the advent of generative AI, more people and more companies are publishing more content than ever before. How […]

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factchecking

Deep Fact Checking

This data was originally featured in the September 17th newsletter found here: INBOX INSIGHTS: AI Decisioning, Deep Fact Checking In this week’s Data Diaries, let’s talk about a powerful use case for AI deep research that almost no one knows about: Fact checking. With any given document you have, you can give the AI deep […]

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INBOX INSIGHTS, October 1, 2025: AI Data Quality, Dealing With Information Overload

INBOX INSIGHTS: AI Data Quality, Dealing With Information Overload (2025-10-01) :: View in browser 👉 Ready to lead AI? Register for our new course, the AI-Ready Strategist! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why Your Annual Plans Are Only as Good as Your Data I’ll never forget the planning meeting […]

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So What A Walkthrough of Microsoft Copilot

So What? A Walkthrough of Microsoft Copilot

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? you’ll learn about the different versions of Microsoft Copilot and how each functions. You will understand the […]

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INBOX INSIGHTS: AI Decisioning, Deep Fact Checking

INBOX INSIGHTS: AI Decisioning, Deep Fact Checking (2025-09-17) :: View in browser 👉 Register for our new course, the AI-Ready Strategist, just opened! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Should You Let AI Make Your Decisions? Last week, I found myself standing in my kitchen at 5 AM, staring at […]

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So What How to Write a Book With Generative AI

So What? How to Write a Book with Generative AI

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to write a book with generative AI by leveraging existing […]

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In-Ear Insights Everything Wrong with Vibe Coding and How to Fix It

In-Ear Insights: Everything Wrong with Vibe Coding and How to Fix It

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the pitfalls and best practices of “vibe coding” with generative AI. You will discover why merely letting AI write code creates significant risks. You will learn essential strategies for defining robust requirements and implementing critical testing. You will understand how to […]

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In-Ear Insights: How to Improve Martech ROI with Generative AI

In-Ear Insights: How to Improve Martech ROI with Generative AI

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to unlock hidden value and maximize martech ROI from your existing technology using AI-powered “manuals on demand.” You will discover how targeted AI research can reveal unused features in your current software, transforming your existing tools into powerful solutions. You […]

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