INBOX INSIGHTS: AI Integration Strategy Part 4, Marketing Job Market Demand (2025-04-30) :: View in browser 👉 Take our new course, Generative AI Use Cases for Marketers, now live! Watch This Newsletter Listen to the audio version here as an MP3. Approaching AI Integration Strategically – Part 4: Measurement Framework In Part 1 of […]
Tag: AI Transformation

In-Ear Insights: Generative AI Transformation vs. Optimization
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the pressure of AI transformation and competitive parity. You’ll learn why chasing AI trends without a clear purpose can harm your business. You’ll discover how to distinguish between merely optimizing current operations and driving real innovation. You’ll understand the importance […]
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Why You Need a Skills Matrix
This post was originally featured in the February 12th, 2025 newsletter found here: INBOX INSIGHTS, February 12, 2025: Why You Need a Skills Matrix, Skills Inventories Why You Need a Skills Matrix Immediately Here’s what’s happening in companies right now, and I bet this sounds familiar: Teams are staring at their project plans, realizing that […]

Considerations for Local AI
This content was originally featured in the January 15th, 2025 newsletter found here: INBOX INSIGHTS, January 15, 2025: Considerations for Local AI, Data Analysis with AI Four Considerations for Local AI Models I’ve been thinking a lot about the future of AI implementation in businesses. After spending the last few years helping companies navigate their […]

Building Powerful ICPs with Generative AI – Part 3
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” The Mentor GPT: Because Everyone Deserves a Safe Space In the fast-paced, ever-evolving world of marketing, and Generative AI, having a trusted mentor can […]
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Corporate Culture
This data was originally featured in the July 17th, 2024 newsletter found here: INBOX INSIGHTS, JULY 17, 2024: CORPORATE CULTURE, PROGRAMMING GENERATIVE AI WHAT IS CORPORATE CULTURE? When I talk about integrating AI into your company, I talk about how it’s a culture shift. The response I get to that statement is usually, “What if we […]