In-Ear Insights: The Non-Techie's Journey to Local AI

In-Ear Insights: The Non-Techie’s Journey to Local AI

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how you will cut energy waste by shifting to local AI. You’ll discover how to structure your planning so you track tools after defining your goals. You’ll learn how to build a self-updating memory system that keeps every project organized without […]

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beforeyouscale

Land Before You Scale

Before You Scale, Land It Once The fastest path to everywhere goes through one place. Your AI strategy looks ambitious. That is the problem. I say that to almost every leader I talk to right now, because the roadmap is impressive on paper and producing very little in reality. The plan covers six departments. The […]

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aicommandlines

AI Command Line Tools Part 2

In this week’s Data Diaries, let’s dig into the actual AI command line tools themselves. Last week, we covered the necessary installation systems to make them work, such as Homebrew and Chocolatey; be sure to review part 1 so you’re setup. Now that we’re ready, let’s start looking at some of the power tools I […]

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In-Ear Insights: What We Value From Humans In An Age of AI

In-Ear Insights: What We Value From Humans In An Age of AI

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to separate artificial intelligence speed from actual business value and what we value from humans in an age of AI. You will discover why productivity charts hide critical context that changes everything. You will learn how to spot the difference […]

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In-Ear Insights: What is Agentic SEO?

In-Ear Insights: What is Agentic SEO?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the shift toward Agentic SEO and how it changes the way you optimize your website for the future. You’ll learn why machines are replacing humans as the primary visitors to your digital content. You’ll discover five actionable strategies to ensure your […]

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So What The Local AI Model Roundup

So What? Local AI Model Roundup

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore the cutting-edge shift toward private, high-performance computing. You will discover how to host a powerful Local AI Model […]

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In-Ear Insights Setting Up Agentic AI for Success Part 2, Employee Handbook

In-Ear Insights: Setting up Agentic AI For Success Part 2, Employee Handbooks

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical transition from vague prompting to structured management for agentic AI. You’ll learn how to apply human management principles like employee handbooks and standard operating procedures to your AI workflows. You’ll discover why the 5P framework prevents your agents from […]

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So What Setting Up Claude Code for Success

So What? Setting up Claude Code for Success

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie and Chris strip away the mystery of agentic AI to show you how to build a rock-solid foundation for […]

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So What Growing Prompts into AI Skills

So What? Growing Prompts Into AI Skills

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! Are your AI prompts doing the bare minimum? It’s time to turn them into AI Skills. In this episode of So What, Chris […]

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102070rule

The 10/20/70 Rule

The 10/20/70 Rule : Why Your Workforce is Your Biggest AI Bottleneck Last month, I was catching up with a friend who runs marketing for a mid-sized software company. She was frustrated—and I mean really frustrated. Her company had just spent six figures on an AI-powered marketing automation platform. The demos were impressive. The sales […]

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