Model Context Protocol Archives

So What? How to get started with WebMCP

Posted on June 19, 2026 by Kelsey Richard

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, the team reveals the future of web optimization and details how autonomous AI agents will soon navigate and interact with […]

In-Ear Insights: What is Agentic SEO?

Posted on June 17, 2026 by Christopher Penn

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the shift toward Agentic SEO and how it changes the way you optimize your website for the future. You’ll learn why machines are replacing humans as the primary visitors to your digital content. You’ll discover five actionable strategies to ensure your […]

So What? Setting up Claude Code for Success

Posted on April 24, 2026 by Kelsey Richard

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie and Chris strip away the mystery of agentic AI to show you how to build a rock-solid foundation for […]

So What? How to Manage AI Usage Limits

Posted on April 3, 2026 by Kelsey Richard

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What, Trust Insights CEO Katie Robbert and Chief Data Scientist Christopher Penn break down exactly how AI usage […]

So What? Introduction to Claude Code

Posted on January 29, 2026 by Kelsey Richard

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we dive into the powerful world of Claude Code to transform how you handle complex projects and data. You’ll discover […]

In-Ear Insights: What is Model Context Protocol (MCP) And Agentic AI?

Posted on April 16, 2025 by Christopher Penn

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss MCP (Model Context Protocol) and agentic marketing. You’ll learn how MCP connects AI tools to automate tasks—but also why technical expertise is essential to use it effectively. You’ll discover the three layers of AI adoption, from manual prompts to fully autonomous […]

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