So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore how to analyze AI visibility versus human search using actual website data to optimize your content strategy. Discovering […]
Read More… from So What? How to Analyze AI Visibility vs Human Search
INBOX INSIGHTS: Activity is Not Performance, Enterprise AI Part 7 (2026-07-01) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Activity Is Not Performance If your CFO can’t see your AI work in a number she already cares about, you […]
Read More… from INBOX INSIGHTS: Activity is Not Performance, Enterprise AI Part 7 (2026-07-01)
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! Are your AI prompts doing the bare minimum? It’s time to turn them into AI Skills. In this episode of So What, Chris […]
What if LinkedIn’s AI treats your profile differently – not based on your qualifications, your content, or your professional experience – but based on your first name alone? We ran an experiment to find out. The results concern us, and they should concern you too. Why We Ran This Experiment Many professionals have asked whether […]
Read More… from What If LinkedIn’s AI Treats Your Profile Differently Based on Your Name?
Welcome to the 12 Days of AI Use Cases, 2025 Edition! Today: Press Coverage Analysis In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use […]
Read More… from 12 Days of AI Use Cases Day 10: Press Coverage Analysis
Welcome to the 12 Days of AI Use Cases, 2025 Edition! Today: content performance In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case […]
Read More… from 12 Days of AI Use Cases Day 9: Content Performance
Welcome to the 12 Days of AI Use Cases, 2025 Edition! Today: Landing Page Optimization In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use […]
Read More… from 12 Days of AI Use Cases Day 4: Landing Page Optimization
Welcome to the 12 Days of AI Use Cases, 2025 Edition! Today: Product Feedback In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case […]
Read More… from 12 Days of AI Use Cases Day 3: Product Feedback
Welcome to the 12 Days of AI Use Cases, 2025 Edition! In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens […]
Read More… from 12 Days of AI Use Cases Day 2: Sales Lead Scoring
Welcome to the 12 Days of AI Use Cases, 2025 Edition! In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens […]
Read More… from 12 Days of AI Use Cases Day 1: Documentation Knowledge Blocks
Newsletter
Podcast
