Activity Is Not Adoption. Real adoption is something a different team can copy. You haven’t been adopting AI. You’ve been using AI. I say that to leaders who tell me their AI adoption is up 40% or 60% or 90%, and who can’t understand why nothing is actually shipping. The dashboard is real. The usage […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie discusses modern billing challenges, and how AI impacts billable hours. Katie tackles billable hours and what happens to them once AI cuts your work time down. She makes the case for value-based pricing over clocking hours, walks through the 5P framework for keeping your […]
Read More… from In-Ear Insights: How AI Impacts Billable Hours
Stop Restarting Your AI Initiatives The model release calendar is not your project plan. You are not behind on AI. You are restarting on AI. I say that to leaders who tell me they feel behind, which is most of them right now. They are anxious about the next model. They are anxious about whatever […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Christopher Penn and John Wall demonstrate how to convert old podcast archives into new web pages. Your brand will master […]
Read More… from So What? How to Automate Content Transformation
The Job AI Can’t Do Block let almost 4,000 people go in February. That’s not a typo. They went from roughly 10,000 employees to under 6,000 in a single cut, and Jack Dorsey said the reason was AI. Atlassian cut 10% of its global workforce a few weeks later, citing the “AI era.” Baker McKenzie, the law […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore how to analyze AI visibility versus human search using actual website data to optimize your content strategy. Discovering […]
Read More… from So What? How to Analyze AI Visibility vs Human Search
INBOX INSIGHTS: Activity is Not Performance, Enterprise AI Part 7 (2026-07-01) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Activity Is Not Performance If your CFO can’t see your AI work in a number she already cares about, you […]
Read More… from INBOX INSIGHTS: Activity is Not Performance, Enterprise AI Part 7 (2026-07-01)
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! Are your AI prompts doing the bare minimum? It’s time to turn them into AI Skills. In this episode of So What, Chris […]
What if LinkedIn’s AI treats your profile differently – not based on your qualifications, your content, or your professional experience – but based on your first name alone? We ran an experiment to find out. The results concern us, and they should concern you too. Why We Ran This Experiment Many professionals have asked whether […]
Read More… from What If LinkedIn’s AI Treats Your Profile Differently Based on Your Name?
Welcome to the 12 Days of AI Use Cases, 2025 Edition! Today: Press Coverage Analysis In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use […]
Read More… from 12 Days of AI Use Cases Day 10: Press Coverage Analysis
Newsletter
Podcast
