AI Isn’t Your Leadership Team If you built a “virtual CFO” this year, or a “virtual head of ops,” or a “virtual chief of staff,” I need to tell you something. You didn’t build a leadership team. You built a very fast research assistant with a title. I want to say that plainly because I […]
What People First Actually Means Last week I wrote a LinkedIn post about something called “AI psychosis,” and Chris and I dropped a podcast on the same topic. The responses I got back, both publicly and privately, reflected the same message: this is important and no one is talking about it. That’s what I want […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how you will cut energy waste by shifting to local AI. You’ll discover how to structure your planning so you track tools after defining your goals. You’ll learn how to build a self-updating memory system that keeps every project organized without […]
Read More… from In-Ear Insights: The Non-Techie’s Journey to Local AI
The Job AI Can’t Do Block let almost 4,000 people go in February. That’s not a typo. They went from roughly 10,000 employees to under 6,000 in a single cut, and Jack Dorsey said the reason was AI. Atlassian cut 10% of its global workforce a few weeks later, citing the “AI era.” Baker McKenzie, the law […]
In this week’s Data Diaries, we kick off a seven-part series on enterprise AI with the question every CFO eventually asks: how do you actually know what this stuff is worth? Start with TRIPS — Trust Insights’ five-factor screen for whether a task even belongs near an AI system. Take any task on your desk and […]
This data was originally featured in the December 10th, 2025 newsletter found here: INBOX INSIGHTS, December 10, 2025: Why Everyone Hates the CEO, End of Year Purchases In this week’s Data Diaries, let’s talk about using generative AI to make smart end-of-year budget decisions. As we head towards the end of the year, one of […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! The Trust Insights team walks you through how to build an agentic AI marketing strategy that transforms your chaotic data into clear roadmaps. […]
Read More… from So What? Marketing Strategy Review with Agentic AI
This post was originally featured in our October 8th, 2025 newsletter here: INBOX INSIGHTS, October 8, 2025: Lost the Plot on Planning, AI For Data Analysis, Part 1 We’ve Lost the Plot on Planning- Part 1 I’ve been in a lot of planning meetings lately. And I mean a lot. Here’s what I’m noticing: everyone’s talking […]
This post was originally featured in the August 27th, 2025 newsletter found here: INBOX INSIGHTS, August 27, 2025: Organizational Assessments, 2025 Hiring Demand by Industry The Organizational Readiness Assessment That Actually Works I want to tell you a story about one of my more spectacular failures. Years ago, I was tasked with rolling out a […]
This post was originally featured in the August 13th, 2025 newsletter found here: INBOX INSIGHTS, August 13, 2025: Why Soft Skills Aren’t Soft, AI and Jobs Why “Soft Skills” Aren’t Soft Here’s a story that perfectly illustrates a much bigger problem we need to talk about. We recently had an incident where a generative AI […]
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