So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to effectively leverage Google Opal for your marketing analytics […]
In this week’s Data Diaries, let’s talk about breaking down a process. This is something that Katie advises all the time in things like our AI-Ready Strategist Course. One of my favorite tricks for doing this is, unsurprisingly, to use AI. Here’s how. First, open the voice memos app or voice transcription app of your choice. […]
INBOX INSIGHTS: Lost the Plot on Planning Part 2, AI for Frameworks (2025-10-15) :: View in browser 👉 Ready to lead AI? Register for our new course, the AI-Ready Strategist! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 We’ve Lost the Plot on Planning- Part 2 Remember the BIG question from Part […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the generative AI sophomore slump. You will discover why so many businesses are stuck at the same level of AI adoption they were two years ago. You will learn how anchoring to initial perceptions and a lack of awareness about current […]
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This data was originally featured in the April 16th, 2025 newsletter found here: INBOX INSIGHTS, April 16, 2025: AI Integration Strategy Part 2, Survivorship Bias in AI This week, let’s talk survivorship bias. This is a phenomenon in statistics that has broad applications outside of stats. In a nutshell, survivorship bias is when your data […]
This data was originally featured in the April 9th, 2025 newsletter found here: INBOX INSIGHTS, April 9, 2025: AI Integration Strategy Part 1, AI Prompting Frameworks Approaching AI Integration Strategically – Part 1 The pressure to adopt AI is everywhere, but rushing in without a strategy is like me trying to walk my 125 lb […]
This content was originally featured in the March 5th, 2025 newsletter found here: INBOX INSIGHTS. March 5, 2025: Finding Joy in AI, Deep Research Prompting Finding Your Joy in Generative AI I’ve never been the person who gets excited about new tech just because it’s new tech. When everyone was raving about the latest shiny […]
This post was originally featured in the February 19th, 2025 newsletter found here: INBOX INSIGHTS, February 19, 2025: Finding AI Wins, AI Use Case Formats Finding Your First AI Win Last week, a member of our community shared something that hit home: “My CMO is pushing us to implement AI, but with our workload and […]
This data was originally featured in the February 19th, 2024 newsletter found here: INBOX INSIGHTS, February 19, 2025: Finding AI Wins, AI Use Case Formats In this week’s Data Diaries, let’s talk about the ingredients for a good use case. To be clear, a use case isn’t the same as a case study – a […]
INBOX INSIGHTS: Finding Joy in AI, Deep Research Prompting (2025-03-05) :: View in browser 👉 Take our new course, Mastering Prompt Engineering for Marketers! Finding Your Joy in Generative AI I’ve never been the person who gets excited about new tech just because it’s new tech. When everyone was raving about the latest shiny object, […]
Read More… from INBOX INSIGHTS. March 5, 2025: Finding Joy in AI, Deep Research Prompting
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