So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John explore the frontier of Agentic Product Marketing. Discover how to transform real customer data into a […]
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INBOX INSIGHTS: Why Generic AI Training Fails, Citizen Analyst Part 1 (2026-02-11) :: View in browser Two new things to try out this week: 1. Got a stuck AI project? Try out Katie’s new, free AI Readiness Assessment tool. A simple quiz to help predict project success. 2. Wonder how your website is seen by […]
Read More… from INBOX INSIGHTS: Why Generic AI Training Fails, Citizen Analyst Part 1 (2026-02-11)
This post was originally featured in the 10.29.2025 newsletter found here: INBOX INSIGHTS: The Case for Knowledge Blocks, Making Events Valuable In this week’s Data Diaries, let’s talk about a follow-up to last week’s column – what are the things that we do to make sessions valuable for attendees at conferences? Since it is still […]
This data was originally featured in the June 25th, 2025 newsletter featured here: INBOX INSIGHTS, June 25, 2025: When AI-First Goes Wrong Part 5, Why AI Can’t Do Math In this week’s Data Diaries, let’s explain some math – in particular, why generative AI tools like ChatGPT struggle with math. At its heart, math – […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn to master the generative AI transmedia framework for smarter content creation. See […]
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the problem with buyer personas and how to master B2B marketing with smarter audience targeting. You’ll learn the critical differences between ideal customer profiles and buyer personas—and why using both transforms your strategy. You’ll discover how to ethically leverage AI and […]
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This post was originally featured in the February 19th, 2025 newsletter found here: INBOX INSIGHTS, February 19, 2025: Finding AI Wins, AI Use Case Formats Finding Your First AI Win Last week, a member of our community shared something that hit home: “My CMO is pushing us to implement AI, but with our workload and […]
This data was originally featured in the February 19th, 2024 newsletter found here: INBOX INSIGHTS, February 19, 2025: Finding AI Wins, AI Use Case Formats In this week’s Data Diaries, let’s talk about the ingredients for a good use case. To be clear, a use case isn’t the same as a case study – a […]
This post was originally featured in the January 8th, 2025 newsletter found here: INBOX INSIGHTS, January 8, 2025: Rooted In The Basics, Marketing Jobs Report Rooted: to Establish Deeply and Firmly I know a lot of people have New Year’s traditions. We at Trust Insights are not excluded from that. As Michael Scott said, “I’m […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss Tiktok marketing and social media strategy diversification after the recent TikTok incident. You’ll learn how to create content that thrives regardless of platform changes. You’ll discover strategies to build a direct, trusting connection with your audience, reducing reliance on third-party platforms. […]
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