Every conversation about RAFT’s fourth pillar runs into the same unmarked pothole: the word “transparency” is doing two different jobs, and the framework never separates them. Ask a company to be transparent about its AI use, and it might explain how a model reached a decision. Or it might hand over a record of every […]
Our Trust Insights RAFT Responsible AI framework asks every organization to “minimize bias as much as possible” under its Fairness pillar. That language sounds responsible. It also sets no threshold. A standard without a threshold cannot fail. A company can always claim it tried its best. No one outside that company can prove otherwise. Fairness […]
When Katie Robbert and I first sketched out RAFT together on the podcast back in 2024, I proposed the framework on the spot: “I’m going to call it RAFT — respect for human values, accountability, fairness, and transparency as the four linchpins for where you should be thinking, applying those principles to each of the […]
I saw the poster in a hotel elevator in Wilmington. It was an ad for the hotel’s restaurant, and it read: “Stop by our bar to enjoy our thoughtfully sourced menu, featuring classic fare with a twist and premium drinks.” I read the phrase “thoughtfully sourced” and stopped. What does that even mean? It isn’t […]
INBOX INSIGHTS: You Don’t Know If You Don’t Ask, Responsible AI Part 3 (2026-07-22) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 You Don’t Know If You Don’t Ask Early in my career, I got labeled “problematic.” Not because […]
Read More… from INBOX INSIGHTS: You Don’t Know If You Don’t Ask, Responsible AI Part 3 (2026-07-22)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss “does AI belongs on your org chart?” You’ll discover why placing artificial intelligence on an organizational chart creates false accountability. You’ll learn how to separate data tasks from human judgment without sacrificing results. You’ll walk away with a clear framework for […]
Read More… from In-Ear Insights: Does AI Belong on the Org Chart?
INBOX INSIGHTS: AI Isn’t Your Leadership Team, Responsible AI Part 2 (2026-07-15) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 AI Isn’t Your Leadership Team If you built a “virtual CFO” this year, or a “virtual head of ops,” […]
Read More… from INBOX INSIGHTS: AI Isn’t Your Leadership Team, Responsible AI Part 2 (2026-07-15)
INBOX INSIGHTS: What People-First Actually Means, Responsible AI Part 1 (2026-07-08) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 What People-First Actually Means Last week I wrote a LinkedIn post about something called “AI psychosis,” and Chris and I […]
Read More… from INBOX INSIGHTS: What People-First Actually Means, Responsible AI Part 1 (2026-07-08)
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights, you’ll learn about common data horror stories that can plague any marketing team, and […]
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