Whatyoupayfor

You Get What You Pay For

This blog was originally featured in the September 10th, 2025 newsletter found here: INBOX INSIGHTS, September 10, 2025: You Get What You Pay For, Small Data Breaches You Really Do Get What You Pay For Last week, my dog walker spent exactly ten minutes with my dog. She took her outside, gave her quality attention, […]

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becomingaiready

Becoming AI Ready

This blog was originally featured in the September 3rd newsletter found here:INBOX INSIGHTS, September 3, 2025: Becoming AI Ready, Leading Economic Indicators Why Being “AI Ready” Is Really About Being Change-Ready A friend recently said something that perfectly captures what leaders across industries are experiencing: “I know AI needs to be part of our strategy, […]

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orgassessments

Organizational Assessments

This post was originally featured in the August 27th, 2025 newsletter found here: INBOX INSIGHTS, August 27, 2025: Organizational Assessments, 2025 Hiring Demand by Industry The Organizational Readiness Assessment That Actually Works I want to tell you a story about one of my more spectacular failures. Years ago, I was tasked with rolling out a […]

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an image that says "common leadership mistakes" with a red and black background and trust insights logo

Common Leadership Mistakes

This blog was originally featured in the August 20th, 2025 newsletter found here: INBOX INSIGHTS, August 20, 2025: Common Leadership Mistakes, AI Beauty Standards A Common Leadership Mistake Earlier this year, I watched a CEO confidently tell the company at the all-hands meeting that their AI strategy was “handled” because his IT director was “looking […]

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INBOX INSIGHTS, September 10, 2025: You Get What You Pay For, Small Data Breaches

INBOX INSIGHTS: You Get What You Pay For, Small Data Breaches (2025-09-10) :: View in browser 👉 Register for our new course, the AI-Ready Strategist, just opened! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 You Really Do Get What You Pay For Last week, my dog walker spent exactly ten minutes […]

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AI Integration Part 1

AI Integration Strategy Part 1

This data was originally featured in the April 9th, 2025 newsletter found here: INBOX INSIGHTS, April 9, 2025: AI Integration Strategy Part 1, AI Prompting Frameworks Approaching AI Integration Strategically – Part 1 The pressure to adopt AI is everywhere, but rushing in without a strategy is like me trying to walk my 125 lb […]

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In-Ear Insights Generative AI TRansformation vs. Optimization

In-Ear Insights: Generative AI Transformation vs. Optimization

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the pressure of AI transformation and competitive parity. You’ll learn why chasing AI trends without a clear purpose can harm your business. You’ll discover how to distinguish between merely optimizing current operations and driving real innovation. You’ll understand the importance […]

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Failing up

Failing Up

This content was originally featured in the April 2nd, 2025 newsletter found here: INBOX INSIGHTS, April 2, 2025: Failing Up, AI Stability vs. Capability 👉 Check out our new course, Generative AI Use Cases for Marketers! Watch This Newsletter 📺 Click/tap to see the video on YouTube Why Failing Up is a Business Liability in […]

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Change management in AI and SEO

Change Management in AI and SEO

This content was originally featured in the March 26th, 2025 newsletter found here: INBOX INSIGHTS, March 26, 2025: Change Management in AI and SEO, Content Translation Change Management: Navigating SEO for AI I’ve been thinking a lot about the shift happening in SEO lately. We’re no longer just optimizing for Google’s algorithms and human readers […]

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FOUNDATIONS IN AI

Foundations in AI

This content was originally featured in the March 12th, 2025 newsletter found here:INBOX INSIGHTS, March 12, 2025: Foundations in AI, AI Model Benchmarking The Foundation Still Matters I was sitting in a lecture hall at Worcester Polytechnic Institute (WPI) last week, speaking to a room of bright students through the Women in Data Science (WIDS) […]

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