INBOX INSIGHTS, June 11, 2025: When AI-First Goes Wrong Part 3, Speakability and Text to Speech AI

INBOX INSIGHTS: When AI-First Goes Wrong Part 3, Speakability and Text to Speech AI (2025-06-11) :: View in browser ๐Ÿ‘‰ Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter ๐ŸŽง Listen to this newsletter as an MP3 When AI-First Goes Spectacularly Wrong – Part 3 If you missed Part 2 on why smart […]

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AI Integration Strategy part 5 with the Trust Insights name in black and red

AI Integration Strategy Part 5

This post was originally featured in the May 7th, 2025 newsletter found here: INBOX INSIGHTS, May 7, 2025: AI Integration Strategy Part 5, Sustainability in AI Approaching AI Integration Strategically โ€“ Part 5: Now What? Putting It All Together A marketing director once told me sheโ€™d spent over $50,000 on AI tools but was โ€œstill […]

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AI Strategy Part 2

AI Integration Strategy Part 2

This post was originally featured in the April 16th, 2025 newsletter found here: INBOX INSIGHTS, April 16, 2025: AI Integration Strategy Part 2, Survivorship Bias in AI Approaching AI Integration Strategically โ€“ Part 2: The 5P Framework Last week, I found myself in a meeting where an executive announced they had purchased an enterprise AI […]

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INBOX INSIGHTS, April 16, 2025: AI Integration Strategy Part 2, Survivorship Bias in AI

INBOX INSIGHTS: AI Integration Strategy Part 2, Survivorship Bias in AI (2025-04-16) :: View in browser ๐Ÿ‘‰ Take our new course, Generative AI Use Cases for Marketers, now live! Watch This Newsletter Listen to the audio version here. Approaching AI Integration Strategically – Part 2: The 5P Framework Last week, I found myself in a […]

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12 Days of AI Use Cases Day 9: Quality Assurance

12 Days of AI Use Cases Day 9: Quality Assurance

Welcome to the 12 Days of AI Use Cases! This week: Quality Assurance In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through […]

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