This post was originally featured in the July 30th, 2025 newsletter found here: INBOX INSIGHTS, July 30, 2025: AI Integration, Google Tag Gateway Where to Start with AI Integration Last month, I watched a friend’s team spend three weeks trying to connect their new lead scoring LLM to their existing CRM system. What should have […]
INBOX INSIGHTS: Organizational Assessments, 2025 Hiring Demand by Industry (2025-08-27) :: View in browser 👉 Pre-register for our new course, the AI-Ready Strategist! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The Organizational Readiness Assessment That Actually Works I want to tell you a story about one of my more spectacular failures. […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their new AI-Ready Marketing Strategy Kit. You’ll understand how to assess your organization’s preparedness for artificial intelligence. You’ll learn to measure the return on your AI initiatives, uncovering both efficiency and growth opportunities. You’ll gain clarity on improving data quality and […]
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical considerations when deciding whether to hire an external AI expert or develop internal AI capabilities. You’ll learn why it is essential to first define your organization’s specific AI needs and goals before seeking any AI expertise. You’ll discover the […]
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This post was originally featured in the April 16th, 2025 newsletter found here: INBOX INSIGHTS, April 16, 2025: AI Integration Strategy Part 2, Survivorship Bias in AI Approaching AI Integration Strategically – Part 2: The 5P Framework Last week, I found myself in a meeting where an executive announced they had purchased an enterprise AI […]
This content was originally featured in the April 2nd, 2025 newsletter found here: INBOX INSIGHTS, April 2, 2025: Failing Up, AI Stability vs. Capability 👉 Check out our new course, Generative AI Use Cases for Marketers! Watch This Newsletter 📺 Click/tap to see the video on YouTube Why Failing Up is a Business Liability in […]
INBOX INSIGHTS: Failing Up, AI Stability vs. Capability (2025-04-02) :: View in browser 👉 Pre-order our new course, Generative AI Use Cases for Marketers! Watch This Newsletter 📺 Click/tap to see the video on YouTube Why Failing Up is a Business Liability in the AI Era We’ve all been there. You’re sitting in yet another meeting […]
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This post was originally featured in the February 2nd, 2025 newsletter found here: INBOX INSIGHTS, February 2, 2025: Finding Clarity, Dealing with Missing Data Finding Clarity When Everything Feels Overwhelming I’ve been waking up with a sense of dread every day for a few weeks. I know I’m not alone. A lot of us are […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to deconstruct generative AI use cases to better utilize […]
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INBOX INSIGHTS: Finding Clarity, Dealing with Missing Data (2025-02-05) :: View in browser 👉 Take our new course, Mastering Prompt Engineering for Marketers! Finding Clarity When Everything Feels Overwhelming I’ve been waking up with a sense of dread every day for a few weeks. I know I’m not alone. A lot of us are struggling […]
Read More… from INBOX INSIGHTS, February 2, 2025: Finding Clarity, Dealing with Missing Data
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