In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their new AI-Ready Marketing Strategy Kit. You’ll understand how to assess your organization’s preparedness for artificial intelligence. You’ll learn to measure the return on your AI initiatives, uncovering both efficiency and growth opportunities. You’ll gain clarity on improving data quality and […]
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical considerations when deciding whether to hire an external AI expert or develop internal AI capabilities. You’ll learn why it is essential to first define your organization’s specific AI needs and goals before seeking any AI expertise. You’ll discover the […]
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This post was originally featured in the April 16th, 2025 newsletter found here: INBOX INSIGHTS, April 16, 2025: AI Integration Strategy Part 2, Survivorship Bias in AI Approaching AI Integration Strategically – Part 2: The 5P Framework Last week, I found myself in a meeting where an executive announced they had purchased an enterprise AI […]
This post was originally featured in the February 2nd, 2025 newsletter found here: INBOX INSIGHTS, February 2, 2025: Finding Clarity, Dealing with Missing Data Finding Clarity When Everything Feels Overwhelming I’ve been waking up with a sense of dread every day for a few weeks. I know I’m not alone. A lot of us are […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to deconstruct generative AI use cases to better utilize […]
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INBOX INSIGHTS: Finding Clarity, Dealing with Missing Data (2025-02-05) :: View in browser 👉 Take our new course, Mastering Prompt Engineering for Marketers! Finding Clarity When Everything Feels Overwhelming I’ve been waking up with a sense of dread every day for a few weeks. I know I’m not alone. A lot of us are struggling […]
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI strategy and how to stay sane amidst the whirlwind of constant AI advancements. You’ll discover practical strategies to navigate the overwhelming influx of new AI models and technologies. You’ll learn how to prioritize your business needs and focus your AI […]
Read More… from In-Ear Insights: AI Strategy for How To Keep up With AI Technology Changes
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial topic of AI readiness for businesses. Discover the essential steps to determine if your organization is truly prepared to leverage AI effectively. Learn how to avoid common pitfalls and misconceptions surrounding AI implementation. Gain valuable insights into maximizing your […]
Read More… from In-Ear Insights: AI Readiness at MarketingProfs B2B Forum
This data was originally featured in the July 10th, 2024 newsletter found here: INBOX INSIGHTS, JULY 10, 2024: DEVELOPING A SUSTAINABLE AI INTEGRATION STRATEGY, GHOST JOBS Well, hey there! Let’s chat about a topic that’s been buzzing around boardrooms and strategy meetings: integrating AI into your business. AI has transformative potential, but the real challenge […]
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