INBOX INSIGHTS: Frameworks as Sanity Checks, AI Performance Evaluation (2025-12-03) :: View in browser 👉 Watch Katie Robbert’s MarketingProfs B2B Forum talk, Driving B2B Growth with AI Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Frameworks Aren’t Buzzwords; They’re Your Sanity Check I get a good chuckle out of the running joke […]
Tag: Business Strategy
Lost the Plot on Planning Part 2
This piece was originally featured in the October 15th, 2025 newsletter found here: INBOX INSIGHTS, October 15, 2025: Lost the Plot on Planning Part 2, AI for Frameworks We’ve Lost the Plot on Planning- Part 2 Remember the BIG question from Part 1? What problem are we actually trying to solve for our customers? That’s […]
So What? Introduction to Google Opal
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to effectively leverage Google Opal for your marketing analytics […]
Lost the Plot on Planning
This post was originally featured in our October 8th, 2025 newsletter here: INBOX INSIGHTS, October 8, 2025: Lost the Plot on Planning, AI For Data Analysis, Part 1 We’ve Lost the Plot on Planning- Part 1 I’ve been in a lot of planning meetings lately. And I mean a lot. Here’s what I’m noticing: everyone’s talking […]
AI Data Quality
This post was originally featured in the October 1st, 2025 newsletter found here: INBOX INSIGHTS, October 1, 2025: AI Data Quality, Dealing With Information Overload Why Your Annual Plans Are Only as Good as Your Data I’ll never forget the planning meeting where everything fell apart. (Ok, so not just one meeting, but stay with […]
INBOX INSIGHTS, November 5, 2025: 7 Ways to Get Started with AI, Deterministic vs. Probabilistic
INBOX INSIGHTS: 7 Ways to Get Started with AI, Deterministic vs. Probabilistic (2025-11-05) :: View in browser 👉 Ready to lead AI? Register for our new course, the AI-Ready Strategist! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 7 Ways to Get Started With AI Last month I was at an in-person event […]
INBOX INSIGHTS, October 22, 2025: Getting Started with Workflow Automation, Multidimensional People
INBOX INSIGHTS: Getting Started with Workflow Automation, Multidimensional People (2025-10-22) :: View in browser 👉 Watch our MAICON 2025 session, From Text to Video in Seconds, a session on AI video generation! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Getting Started with Workflow Automation I was at MAICON last week, and […]
You Get What You Pay For
This blog was originally featured in the September 10th, 2025 newsletter found here: INBOX INSIGHTS, September 10, 2025: You Get What You Pay For, Small Data Breaches You Really Do Get What You Pay For Last week, my dog walker spent exactly ten minutes with my dog. She took her outside, gave her quality attention, […]
INBOX INSIGHTS, October 15, 2025: Lost the Plot on Planning Part 2, AI for Frameworks
INBOX INSIGHTS: Lost the Plot on Planning Part 2, AI for Frameworks (2025-10-15) :: View in browser 👉 Ready to lead AI? Register for our new course, the AI-Ready Strategist! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 We’ve Lost the Plot on Planning- Part 2 Remember the BIG question from Part […]
Becoming AI Ready
This blog was originally featured in the September 3rd newsletter found here:INBOX INSIGHTS, September 3, 2025: Becoming AI Ready, Leading Economic Indicators Why Being “AI Ready” Is Really About Being Change-Ready A friend recently said something that perfectly captures what leaders across industries are experiencing: “I know AI needs to be part of our strategy, […]
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