Welcome to the 12 Days of AI Use Cases, 2025 Edition! Today: Landing Page Optimization In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to approach a data quality audit in an AI-ready world. […]
This data was originally featured in the August 6th, 2025 newsletter found here: INBOX INSIGHTS, August 6, 2025: T-Shaped Marketers, Dataset Validation In this week’s Data Diaries, let’s talk about dataset validation. One of the most important skills you can build in processing data is to understand correlation and pattern matching. Being able to put […]
This data was originally featured in the February 2nd, 2025 newsletter found here: INBOX INSIGHTS, February 2, 2025: Finding Clarity, Dealing with Missing Data In this week’s Data Diaries, we’re going to get adjacent to the third rail (politics), but it’s timely and important. Recent changes by the US government have taken thousands of useful […]
INBOX INSIGHTS: Finding Clarity, Dealing with Missing Data (2025-02-05) :: View in browser 👉 Take our new course, Mastering Prompt Engineering for Marketers! Finding Clarity When Everything Feels Overwhelming I’ve been waking up with a sense of dread every day for a few weeks. I know I’m not alone. A lot of us are struggling […]
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