What if LinkedIn’s AI treats your profile differently – not based on your qualifications, your content, or your professional experience – but based on your first name alone? We ran an experiment to find out. The results concern us, and they should concern you too. Why We Ran This Experiment Many professionals have asked whether […]
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how user data quality fundamentally controls social media algorithms, including the new LinkedIn LLM system. You will learn how modern social algorithms use language models to predict your engagement, shifting the control back to you. You will discover why your likes, […]
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This data was originally featured in the August 20th, 2025 newsletter found here: INBOX INSIGHTS, August 20, 2025: Common Leadership Mistakes, AI Beauty Standards In this week’s Data Diaries, let’s do something really different and review an AI guide. Which guide? We’re going to specifically examine Dove’s Real Beauty Prompt Playbook. This 72 page guide […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to identify and mitigate AI bias in large language […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about prompt engineering basics and how to improve your AI interactions. […]
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This blog was originally featured in the July 16th, 2025 newsletter found here: INBOX INSIGHTS, July 16, 2025: AI Beefs, Which AI Models to Use AI Beefs: What’s Really Grinding Our Gears So there I was last week, sitting at my desk working on slides for our AI Kit course, and I thought, “You know […]
This blog post was originally featured in the July 9th, 2025 newsletter found here: INBOX INSIGHTS, July 9, 2025: Is AI Use Cheating, Context Engineering 👉 Download our new, free AI-Ready Marketing Strategy Kit! Is AI Use Cheating When We Use Generative AI? Last month, I was deep in the weeds developing our AI-Ready Marketing […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the Apple AI paper and critical lessons for effective prompting, plus a deep dive into reasoning models. You’ll learn what reasoning models are and why they sometimes struggle with complex tasks, especially when dealing with contradictory information. You’ll discover crucial insights […]
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This data was originally featured in the May 14th, 2025 newsletter found here: INBOX INSIGHTS, May 14, 2025: Strengthening Your Foundation, Ethics in AI In this week’s Data Diaries, let’s talk about AI ethics. I was teaching at Harvard Business School last week, and one of the students in my guest lecture asked what I […]
INBOX INSIGHTS: When AI-First Goes Wrong, Using AI on Your Dark Data (2025-05-28) :: View in browser 👉 Our Unofficial Guide to the LinkedIn Algorithm has just been updated with brand new information! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 When AI-First Goes Spectacularly Wrong: Part 1 Last week, we talked […]
Read More… from INBOX INSIGHTS, May 28, 2025: When AI-First Goes Wrong, Using AI on Your Dark Data
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