MOTIVATION, MOMENTUM, AND MANAGEMENT

In-Ear Insights: Motivation, Momentum, and Management

In this week’s In-Ear Insights, Katie and Chris discuss how to manage motivation of a team, especially in demotivating circumstances. How do you keep people interested over a long period of time in a sustainable way? What if you don’t have the budget or resources for tangible retention methods? Tune in to learn motivation tips! […]

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HOW BUSINESS REQUIREMENTS GATHERING BOOSTS REVENUE

{PODCAST} In-Ear Insights: How Business Requirements Gathering Boosts Revenue

In this week’s In-Ear Insights, Katie and Chris talking business requirements gathering. Often seen as administrative overhead, business requirements gathering can dramatically increase revenue if you do it right. Learn what business requirements gathering really is, why it’s often done incorrectly (or not at all!) and how you can implement the process better to make […]

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{PODCAST} In-Ear Insights: Data Science vs. Data Analytics: What's the Difference?

In-Ear Insights: Data Science vs. Data Analytics: What’s the Difference?

In this week’s In-Ear Insights, Katie and Chris discuss the differences between data science and data analytics. They delve into how data science focuses on exploring why things happen, while data analytics focuses on what happened. They also touch on the importance of requirements gathering and the role of data engineering. Tune in to the […]

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SECRETS OF THE C-SUITE

In-Ear Insights: Secrets of the C-Suite

In this week’s In-Ear Insights podcast episode, Katie and Chris talk about one of the secrets of the C-Suite, based on a recent LinkedIn article. What does one set of executives do to be more productive that others don’t, and what lessons we can learn from it? Tune in to find out! [podcastsponsor] Watch the […]

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2022 YEAR IN REVIEW

{PODCAST} In-Ear Insights: 2022 Year In Review

In this week’s In-Ear Insights, Katie and Chris look back at the year that was. We looked at the impact of Twitter’s change in leadership and Google’s announcement that Universal Analytics is being discontinued. We also discussed the rise and fall of NFTs, Bitcoin and Web 3.0 technologies. We discussed the need to find a […]

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COMMUNITY MANAGEMENT AND UNWRITTEN RULES

{PODCAST} In-Ear Insights: Unwritten Rules of Community Management

In this week’s In-Ear Insights, Katie and Chris tackle the written and unwritten rules of community management, especially for private social media communities like Discord. What makes a community management team successful? What makes it prone to chaos? How do you set up your community and your moderation team to be successful? Tune in to […]

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HOW IMPORTANT IS ACCURACY

{PODCAST} In-Ear Insights: How Important Is Accuracy?

In this week’s In-Ear Insights, Katie and Chris tackle how to present analytics and data to stakeholders in a world where opinion and emotion increasingly triumphs over data and basic facts. How important is accuracy? How do we stay true to our commitments to be data-driven when decisions are made with emotions? Tune in to […]

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WHAT SHOULD MY SALARY BE

{PODCAST} In-Ear Insights: What Should My Salary Be?

In this episode of In-Ear Insights, Katie and Chris answer one of the most common questions for jobseekers: “What should my salary be?” Learn the two different methods for determining how much compensation to ask for, and ways to handle salary negotiations in interviews. Key points from this episode: 1. The first step in determining […]

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HOW TO ADAPT FOR THE COOKIELESS FUTURE

{PODCAST} In-Ear Insights: How To Adapt For The Cookieless Future

In this week’s In-Ear Insights, Katie and Chris tackle the question on every advertiser’s mind: how to adapt for the cookieless future? What should we do about the cookieless future? What things should marketers know – what’s going away? What’s still available? What strategies should marketers pursue to no longer rely on third party data […]

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HOW TO CUSTOMIZE CONTENT WITHOUT THE DATA

{PODCAST} In-Ear Insights: How to Customize Content Without the Data?

In this episode of In-Ear Insights, Katie and Chris talk about personalization and customization of content. In an era when privacy regulations are throttling data marketers can obtain and the media environment is in total chaos, how do we still manage to customize and personalize? In order to customize your content without data about people, […]

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