In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle an issue of bias in AI, including identifying it, coming up with strategies to mitigate it, and proactively guarding against it. See a real-world example of how generative AI completely cut Katie out of an episode summary of the podcast and […]
Read More… from In-Ear Insights: How to Identify and Mitigate Bias in AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the pitfalls and best practices of “vibe coding” with generative AI. You will discover why merely letting AI write code creates significant risks. You will learn essential strategies for defining robust requirements and implementing critical testing. You will understand how to […]
Read More… from In-Ear Insights: Everything Wrong with Vibe Coding and How to Fix It
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to unlock hidden value and maximize martech ROI from your existing technology using AI-powered “manuals on demand.” You will discover how targeted AI research can reveal unused features in your current software, transforming your existing tools into powerful solutions. You […]
Read More… from In-Ear Insights: How to Improve Martech ROI with Generative AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss critical questions about integrating AI into marketing. You will learn how to prepare your data for AI to avoid costly errors. You will discover strategies to communicate the strategic importance of AI to your executive team. You will understand which AI […]
Read More… from In-Ear Insights: Generative AI Strategy and Integration Mail Bag
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the evolving perception and powerful benefits of using generative AI in your content creation. How should we think about AI in content marketing? You’ll discover why embracing generative AI is not cheating, but a strategic way to elevate your content. You’ll […]
Read More… from In-Ear Insights: Artisanal vs AI in Content Marketing
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to break free from the AI sophomore slump. You’ll learn why many companies stall after early AI wins. You’ll discover practical ways to evolve your AI use from simple experimentation to robust solutions. You’ll understand how to apply strategic frameworks […]
Read More… from In-Ear Insights: The Generative AI Sophomore Slump, Part 2
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the generative AI sophomore slump. You will discover why so many businesses are stuck at the same level of AI adoption they were two years ago. You will learn how anchoring to initial perceptions and a lack of awareness about current […]
Read More… from In-Ear Insights: The Generative AI Sophomore Slump, Part 1
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the Apple AI paper and critical lessons for effective prompting, plus a deep dive into reasoning models. You’ll learn what reasoning models are and why they sometimes struggle with complex tasks, especially when dealing with contradictory information. You’ll discover crucial insights […]
Read More… from In-Ear Insights: How Generative AI Reasoning Models Work
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their new AI-Ready Marketing Strategy Kit. You’ll understand how to assess your organization’s preparedness for artificial intelligence. You’ll learn to measure the return on your AI initiatives, uncovering both efficiency and growth opportunities. You’ll gain clarity on improving data quality and […]
Read More… from In-Ear Insights: The AI-Ready Marketing Strategy Kit
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical considerations when deciding whether to hire an external AI expert or develop internal AI capabilities. You’ll learn why it is essential to first define your organization’s specific AI needs and goals before seeking any AI expertise. You’ll discover the […]
Read More… from In-Ear Insights: Should You Hire An AI Expert?
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