INBOX INSIGHTS: What People-First Actually Means, Responsible AI Part 1 (2026-07-08) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 What People-First Actually Means Last week I wrote a LinkedIn post about something called “AI psychosis,” and Chris and I […]
Read More… from INBOX INSIGHTS: What People-First Actually Means, Responsible AI Part 1 (2026-07-08)
INBOX INSIGHTS: Activity is Not Performance, Enterprise AI Part 7 (2026-07-01) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Activity Is Not Performance If your CFO can’t see your AI work in a number she already cares about, you […]
Read More… from INBOX INSIGHTS: Activity is Not Performance, Enterprise AI Part 7 (2026-07-01)
INBOX INSIGHTS: Activity is Not Adoption, Enterprise AI Part 6 (2026-06-24) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Activity Is Not Adoption. Real adoption is something a different team can copy. You haven’t been adopting AI. You’ve been […]
Read More… from INBOX INSIGHTS: Activity is Not Adoption, Enterprise AI Part 6 (2026-06-24)
INBOX INSIGHTS: Later Never Comes, Enterprise AI Part 5 (2026-06-17) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Later Never Comes What I saw driving past my childhood home this morning. They say you can’t go home again. First […]
Read More… from INBOX INSIGHTS: Later Never Comes, Enterprise AI Part 5 (2026-06-17)
INBOX INSIGHTS: Land Before You Scale, Enterprise AI Part 3 (2026-06-03) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Before You Scale, Land It Once The fastest path to everywhere goes through one place. Your AI strategy looks ambitious. […]
Read More… from INBOX INSIGHTS: Land Before You Scale, Enterprise AI Part 3 (2026-06-03)
This post was originally featured in the March 11th, 2026 newsletter found here: INBOX INSIGHTS: 5P Framework by Trust Insights™, B2B Marketing Writing and AI Part 1 (Re)Introducing the 5P Framework by Trust Insights™ I have a confession: I used to think the problem with change management was that people didn’t follow the framework closely […]
INBOX INSIGHTS: The Job AI Can’t Do, Enterprise AI Part 1 (2026-05-20) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The Job AI Can’t Do Block let almost 4,000 people go in February. That’s not a typo. They went […]
Read More… from INBOX INSIGHTS: The Job AI Can’t Do, Enterprise AI Part 1 (2026-05-20)
INBOX INSIGHTS: Realistic 90 Day AI Plans, AI Command Line Tools Part 3 (2026-05-13) :: View in browser 👉 Grab our new Generative AI for SEO and PPC Marketers eBook 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 A Realistic 90-Day Plan This […]
Read More… from INBOX INSIGHTS: Realistic 90 Day AI Plans, AI Command Line Tools Part 3 (2026-05-13)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical transition from vague prompting to structured management for agentic AI. You’ll learn how to apply human management principles like employee handbooks and standard operating procedures to your AI workflows. You’ll discover why the 5P framework prevents your agents from […]
Read More… from In-Ear Insights: Setting up Agentic AI For Success Part 2, Employee Handbooks
INBOX INSIGHTS: Stop Chasing Use Cases, AI Command Line Tools Part 2 (2026-05-06) :: View in browser 👉 Grab our new Generative AI for SEO and PPC Marketers eBook 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Stop Chasing Use Cases Two weeks […]
Read More… from INBOX INSIGHTS: Stop Chasing Use Cases, AI Command Line Tools Part 2 (2026-05-06)
Newsletter
Podcast
