This post was originally featured in the November 5th, 2025 newsletter found here: INBOX INSIGHTS, November 5, 2025: 7 Ways to Get Started with AI, Deterministic vs. Probabilistic In this week’s Data Diaries, let’s talk about deterministic versus probabilistic outcomes. That’s a complex topic indeed. Many people use generative AI incorrectly, failing to leverage what […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore how to analyze your survey results using generative AI. You’ll discover how to use AI inside your spreadsheets […]
Read More… from So What? How to use Generative AI to analyze survey data
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss analyzing survey data using generative artificial intelligence tools. You will discover how to use new AI functions embedded in spreadsheets to code hundreds of open-ended survey responses instantly. You’ll learn the exact prompts needed to perform complex topic clustering and sentiment […]
Read More… from In-Ear Insights: Processing Survey Data With Generative AI
INBOX INSIGHTS: Risk Averse Leadership, Data in Motion (2026-01-14) :: View in browser 👉 Get your copy of Letters from the Corner Office, 2025 Edition, our annual compendium book by Katie Robbert Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Dealing with Risk-Averse Leadership I know many of you are trying to […]
Read More… from INBOX INSIGHTS: Risk Averse Leadership, Data in Motion (2026-01-14)
This post was originally featured in the 10.29.2025 newsletter found here: INBOX INSIGHTS: The Case for Knowledge Blocks, Making Events Valuable In this week’s Data Diaries, let’s talk about a follow-up to last week’s column – what are the things that we do to make sessions valuable for attendees at conferences? Since it is still […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! You will discover how first principles and structured checklists transform the accuracy of your model outputs, refreshing your Generative AI for 2026. You […]
Read More… from So What? How to refresh your Generative AI for 2026
This post was originally featured in the October 22nd, 2025 newsletter found here: INBOX INSIGHTS, October 22, 2025: Getting Started with Workflow Automation, Multidimensional People Getting Started with Workflow Automation I was at MAICON last week, and I realized there was a lot of talk about the new technology, but not a lot of talk […]
INBOX INSIGHTS: Growth, Dark Data and AI (2026-01-07) :: View in browser 👉 Get your copy of Letters from the Corner Office, 2025 Edition, our annual compendium book by Katie Robbert Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Our 2026 Guiding Word: Growth I’m not great at sitting still. Not physically […]
Read More… from INBOX INSIGHTS: Growth, Dark Data and AI (2026-01-07)
In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative engine marketing, or GEM, the AI equivalent of SEM. Just as SEO became GEO, so too is SEM likely to become GEM. Learn what it is, how it might manifest, and what you should be considering. Watch the video here: Can’t […]
Read More… from In-Ear Insights: What is Generative Engine Marketing (GEM)?
This post was originally featured in the October 22, 2025 newsletter found here: INBOX INSIGHTS, October 22, 2025: Getting Started with Workflow Automation, Multidimensional People In this week’s Data Diaries, let’s talk about multidimensionality – not of data itself, but of people. Multidimensional people, if you will. Last week, we had the pleasure and privilege […]
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