INBOX INSIGHTS: AI Strategy Commonalities, B2B Marketing Writing and AI Part 2 (2026-03-18) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The One Thing Every AI Strategy Has in Common A bartender told me a story recently that I […]
Category: Generative AI
In-Ear Insights: Balancing Authenticity In An AI Automated World
In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss balancing authenticity in an AI forward world. You will uncover the major flaw of automated social media accounts. You will learn the secrets to spot robotic replies. You will explore techniques to transform artificial intelligence into a helpful companion. You will master […]
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Dark Data and AI
Data is the fuel for AI. So this week, we are diving into dark data and AI. Over the holiday break, I discovered a gigantic archive of music – sheet music, in a text-based format called ABC notation – from the 1500s to the 1800s. This sheet music is all stuff that’s in the public […]
In-Ear Insights: Measuring and Improving AI Proficiency
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to measure AI proficiency impact beyond speed. You’ll discover why quality matters more than volume when AI accelerates work. You’ll learn a six‑level framework that lets you map your AI skill growth. You’ll see practical steps to protect your role […]
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INBOX INSIGHTS: 7D AI Product Launch Framework, Citizen Analyst Part 4 (2026-03-04)
INBOX INSIGHTS: 7D AI Product Launch Framework, Citizen Analyst Part 4 (2026-03-04) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why We Rebuilt the 7D Product Marketing Launch Framework for the AI Era Everyone’s using generative AI to launch […]
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In-Ear Insights: Switching AI Providers, Backup AI Capabilities
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the AI wars, switching AI, and why relying on a single AI vendor can jeopardize your business continuity. You’ll discover how to build an abstraction layer that lets you swap models without rebuilding your workflows and see practical no‑code tools and […]
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INBOX INSIGHTS: Planning Without Doing, Citizen Analyst Part 3 (2026-02-25)
INBOX INSIGHTS: Planning Without Doing, Citizen Analyst Part 3 (2026-02-25) :: View in browser Two things to try out this week: 1. Got a stuck AI project? Try our free AI Readiness Assessment tool. A simple quiz to help predict project success. 2. Wonder how your website is seen by AI? Try our free AI […]
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End of Year Purchases
This data was originally featured in the December 10th, 2025 newsletter found here: INBOX INSIGHTS, December 10, 2025: Why Everyone Hates the CEO, End of Year Purchases In this week’s Data Diaries, let’s talk about using generative AI to make smart end-of-year budget decisions. As we head towards the end of the year, one of […]
INBOX INSIGHTS: Outsourcing Competitive Advantage, Citizen Analyst Part 2 (2026-02-18)
INBOX INSIGHTS: Outsourcing Competitive Advantage, Citizen Analyst Part 2 (2026-02-18) :: View in browser Two things to try out this week: 1. Got a stuck AI project? Try our new, free AI Readiness Assessment tool. A simple quiz to help predict project success. 2. Wonder how your website is seen by AI? Try our new, […]
In-Ear Insights: Cognitive Offloading, Deskilling, and The Impact of AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how AI can take over routine tasks and what that means for your daily workflow. You’ll learn why relying too much on AI might erode essential skills and how to spot the warning signs. You’ll explore practical frameworks—like the four R’s […]
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