endofyear

End of Year Purchases

This data was originally featured in the December 10th, 2025 newsletter found here: INBOX INSIGHTS, December 10, 2025: Why Everyone Hates the CEO, End of Year Purchases In this week’s Data Diaries, let’s talk about using generative AI to make smart end-of-year budget decisions. As we head towards the end of the year, one of […]

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INBOX INSIGHTS: Outsourcing Competitive Advantage, Citizen Analyst Part 2 (2026-02-18)

INBOX INSIGHTS: Outsourcing Competitive Advantage, Citizen Analyst Part 2 (2026-02-18) :: View in browser Two things to try out this week: 1. Got a stuck AI project? Try our new, free AI Readiness Assessment tool. A simple quiz to help predict project success. 2. Wonder how your website is seen by AI? Try our new, […]

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In-Ear Insights: Cognitive Offloading, Deskilling, and The Impact of AI

In-Ear Insights: Cognitive Offloading, Deskilling, and The Impact of AI

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how AI can take over routine tasks and what that means for your daily workflow. You’ll learn why relying too much on AI might erode essential skills and how to spot the warning signs. You’ll explore practical frameworks—like the four R’s […]

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AIperformance

AI Performance Evaluation

This data was originally featured in the December 3rd, 2025 newsletter found here: INBOX INSIGHTS, December 3, 2025: Frameworks as Sanity Checks, AI Performance Evaluation In this week’s Data Diaries, let’s talk about using generative AI to improve your professional development for the year ahead. It’s that time of year – the holiday season. In […]

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INBOX INSIGHTS: Why Generic AI Training Fails, Citizen Analyst Part 1 (2026-02-11)

INBOX INSIGHTS: Why Generic AI Training Fails, Citizen Analyst Part 1 (2026-02-11) :: View in browser Two new things to try out this week: 1. Got a stuck AI project? Try out Katie’s new, free AI Readiness Assessment tool. A simple quiz to help predict project success. 2. Wonder how your website is seen by […]

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In-Ear Insights: Project Management for AI Agents

In-Ear Insights: Project Management for AI Agents

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss managing AI agent teams with Project Management 101. You will learn how to translate scope, timeline, and budget into the world of autonomous AI agents. You will discover how the 5P framework helps you craft prompts that keep agents focused and cost‑effective. […]

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So What What Plug ins are Available for Claude Cowork

So What? Plug-ins for Claude Cowork

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! You’ll find out how to connect your favorite software like HubSpot and Slack to automate your entire business workflow. You’ll also see exactly […]

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promptdelegation

Good Prompting is Delegation

This post was originally featured in the Inbox Insights newsletter found here: INBOX INSIGHTS, November 12, 2025: Good Prompting is Delegation, Trust Insights Workshop Review Good Prompting is Good Delegation I spent twenty minutes crafting the perfect prompt for an AI tool last week. I included context, specified the format, gave examples of what I […]

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INBOX INSIGHTS: Who Owns AI, Marketing Jobs Report (2026-02-04)

INBOX INSIGHTS: Who Owns AI, Marketing Jobs Report (2026-02-04) :: View in browser Two new things to try out this week: 1. Got a stuck AI project? Try out Katie’s new, free AI Readiness Assessment tool. A simple quiz to help predict project success. 2. Wonder how your website is seen by AI? Try Chris’ […]

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In-Ear Insights: OpenClaw and Preparing for an Agentic AI Future

In-Ear Insights: OpenClaw and Preparing for an Agentic AI Future

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss autonomous AI agents and the mindset shift required for total automation. You’ll learn the risks of experimental autonomous systems and how to protect your data. You’ll discover ways to connect AI to your calendar and task managers for better scheduling. You’ll […]

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