INBOX INSIGHTS: 7D AI Product Launch Framework, Citizen Analyst Part 4 (2026-03-04) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why We Rebuilt the 7D Product Marketing Launch Framework for the AI Era Everyone’s using generative AI to launch […]
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This data was originally featured in the December 10th, 2025 newsletter found here: INBOX INSIGHTS, December 10, 2025: Why Everyone Hates the CEO, End of Year Purchases In this week’s Data Diaries, let’s talk about using generative AI to make smart end-of-year budget decisions. As we head towards the end of the year, one of […]
This post was originally featured in the November 7th, 2025 newsletter found here: INBOX INSIGHTS, November 5, 2025: 7 Ways to Get Started with AI, Deterministic vs. Probabilistic 7 Ways to Get Started With AI Last month I was at an in-person event and I overheard someone saying, “we need to leverage AI across our […]
Welcome to the 12 Days of AI Use Cases, 2025 Edition! Today: Quarterly Reviews. In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case […]
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INBOX INSIGHTS: Why Everyone Hates the CEO, End of Year Purchases (2025-12-10) :: View in browser 👉 Watch Katie Robbert’s MarketingProfs B2B Forum talk, Driving B2B Growth with AI Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why Everyone Hates the CEO I recently spent some time reading through a compilation of […]
Read More… from INBOX INSIGHTS, December 10, 2025: Why Everyone Hates the CEO, End of Year Purchases
This post was originally featured in the October 1st, 2025 newsletter found here: INBOX INSIGHTS, October 1, 2025: AI Data Quality, Dealing With Information Overload Why Your Annual Plans Are Only as Good as Your Data I’ll never forget the planning meeting where everything fell apart. (Ok, so not just one meeting, but stay with […]
INBOX INSIGHTS: AI Decisioning, Deep Fact Checking (2025-09-17) :: View in browser 👉 Register for our new course, the AI-Ready Strategist, just opened! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Should You Let AI Make Your Decisions? Last week, I found myself standing in my kitchen at 5 AM, staring at […]
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI decisioning, the latest buzzword confusing marketers. You will learn the true meaning of AI decisioning and the crucial difference between classical AI and generative AI for making sound business choices. You’ll discover when AI is an invaluable asset for decision […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to identify true AI expertise amidst a crowded market. You will discover the crucial difference between someone who knows what to do when things go right and a real expert who navigates challenges when things go wrong. You’ll learn key […]
Read More… from In-Ear Insights: Why Real AI Expertise is Reassuringly Expensive
INBOX INSIGHTS: You Get What You Pay For, Small Data Breaches (2025-09-10) :: View in browser 👉 Register for our new course, the AI-Ready Strategist, just opened! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 You Really Do Get What You Pay For Last week, my dog walker spent exactly ten minutes […]
Read More… from INBOX INSIGHTS, September 10, 2025: You Get What You Pay For, Small Data Breaches
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