five failure points of a measurement strategy

Content Curation Systems

This data was originally featured in the September 6, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/09/inbox-insights-september-6-2023-when-chatgpt-goes-sideways-content-curation-systems/. Over the past week, we’ve received and witnessed quite a number of questions along the general theme of content curation: “Does anyone have experience cataloging content or a tool they’ve used to automate content cataloging?” “Does anyone here have a recommendation […]

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Content Creator Monetization Platforms

12 Days of Data 2022 Day 10: Content Creator Monetization Platforms

Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]

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12 Days of Data 2022 Day 5: Top News of 2022

12 Days of Data 2022 Day 5: Top News of 2022

Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]

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12 Days of Data 2022 Day 4: Content Republishing

12 Days of Data 2022 Day 4: Content Republishing

Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]

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HOW TO CUSTOMIZE CONTENT WITHOUT THE DATA

{PODCAST} In-Ear Insights: How to Customize Content Without the Data?

In this episode of In-Ear Insights, Katie and Chris talk about personalization and customization of content. In an era when privacy regulations are throttling data marketers can obtain and the media environment is in total chaos, how do we still manage to customize and personalize? In order to customize your content without data about people, […]

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AI for content creation

Using AI for content creation

I am not a technical person. Strike that. I am a technical person in the sense that I understand it. I am not a technical person in the sense that I do it. Until now. As we’re thinking about the future of Trust Insights, we know that we need to continue to make artificial intelligence […]

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AI and Copyright Law How Copyright Applies to AI-Generated Content

AI and Copyright Law: How Copyright Applies to AI-Generated Content

In this fireside chat with attorney Ruth Carter, we dig into how copyright law applies to content created by artificial intelligence. Who owns these fabulous works of art generated by systems and models like OpenAI’s DALL-E or Stability.ai’s Stable Diffusion? What about blog content created by tools like GoCharlie or Copy.ai? Watch the interview on […]

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vague content

What do you do when your content is vague?

What do you do when your content is vague, unfocused, and has no point? Excellent question – this is the problem I find myself having at the moment. I’ve been working on this week’s newsletter and to be honest, what I wrote is terrible. I won’t subject you to it. It was mostly disconnected thought […]

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WHAT IS CONTENT ATTRIBUTION

{PODCAST} In-Ear Insights: What Is Content Attribution?

In this episode, Katie and Chris tackle content attribution. What is content attribution, and how does it differ from normal marketing attribution? You’ll learn about two different ways to do content attribution and one way you can get set up and running right away. Content attribution is the practice of determining which pieces of content […]

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CONTENT STRATEGY FOR SOCIAL MEDIA

{PODCAST} In-Ear Insights: Content Strategy for Social Media

In this week’s In-Ear Insights, Katie and Chris discuss content strategy for social media, especially the difference between performative and conversational social media content. Learn what the differences are, why they matter, and how you might want to approach your own social media content strategy. Tune in to learn more! [podcastsponsor] Watch the video here: […]

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