Pleased, Excited, Proud, and Thrilled: Press Release (Over)Use of Happy Words

Pleased, Excited, Proud, and Thrilled: Press Release (Over)Use of Happy Words

Colleague and friend Shonali Burke recently observed, “You know, it would be so refreshing if, just once, a PR organization/association/consultant/agency did not send out a news release/email telling you how ‘thrilled’ they are about **_**. #justsayin” This got us wondering… just how prevalent is this particular habit? We wanted to find out, to quantify it […]

Read More…

The Speakers of Content Marketing World 2019 _ A Data Dive

The Speakers of Content Marketing World 2019 : A Data Dive

Content Marketing World, the world’s largest and most prominent content marketing conference, is just around the corner. One of our favorite pastimes at Trust Insights is to understand what’s on the minds of industry leaders as conference season rolls around, and there are few better ways to do that than to dig into what speakers […]

Read More…

{PODCAST} In-Ear Insights_ How to Avoid Running Out of Content Marketing

{PODCAST} In-Ear Insights: How to Avoid Running Out of Content Marketing

In this episode, Katie and Chris discuss ways of avoiding running out of content marketing. How do you keep things fresh and relevant once you’ve tackled the major topics that you want to be known for? Follow along as they look at analyzing competitors with predictive SEO forecasts, and even develop a new product idea […]

Read More…

{PODCAST} In-Ear Insights: How To Never Run Out of Content Marketing Ideas

{PODCAST} In-Ear Insights: How To Never Run Out of Content Marketing Ideas

In this episode of In-Ear Insights, Katie and Chris tackle a myriad number of ways to never run out of content marketing ideas. What happens when your well runs dry? Where can you go for inspiration, insights, and starting materials? Listen to this episode to refill your content marketing queue with content that will bring […]

Read More…

Predicting Traffic for B2B Content_ A Trust Insights_BuzzSumo Study

Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study

As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love traffic to our own media properties. Why? The closer we can measure towards the bottom of the marketing operations funnel, the more likely a metric is to have […]

Read More…

In-Ear Insights_ Conference and Event Content Marketing

{PODCAST} In-Ear Insights: Conference and Event Content Marketing

In this episode of In-Ear Insights, Katie and Chris talk through what marketers should do to prepare for and make the most of event and conference marketing. What should marketers prepare in advance? How do you network effectively at events? Listen in as they discuss best practices, tips, and ways to get as much out […]

Read More…

Marketing Insights Q&A: Documenting versus Creating Content for Marketing

Michael asks, with regard to Gary Vaynerchuk’s advice about documenting versus creating content for marketing purposes, what should we be documenting? This is a great question. Gary talks about what he knows and what his team does. His content is based on his experiences which means that it is optimized for him and the way […]

Read More…

Our Daily Video Production Process

Insights Insider: Our Daily Video Content Process

Carrie Wilkerson recently asked how I produce a new video every single day. The process is straightforward and incorporates tools such as Techsmith’s Camtasia, the ffmpeg encoder, Otter.ai, Evernote, and others. Watch the video for a walkthrough in 15 minutes of the publication process. Can’t see anything? Watch it on YouTube here. Need help with […]

Read More…

Content Marketing World 2018 Wrapup

We had the pleasure of attending and speaking at Content Marketing World 2018, content marketing’s signature annual conference. This year’s event featured speakers from across the content marketing spectrum. Let’s take a quick walk through some of what the audience thought were the key points, based on social audience engagement. Ann Handley: “Email marketing is […]

Read More…

Pin It on Pinterest