In this week’s Data Diaries, let’s talk about a concept called scaffolding AI. Scaffolding as it relates to generative AI refers to breaking a task up into several stages so that generative AI tools are more likely to successfully complete the task. For example, let’s say you wanted to write a book about go-to-market strategy. […]
This post was originally featured in the December 3rd, 2025 newsletter found here: INBOX INSIGHTS, December 3, 2025: Frameworks as Sanity Checks, AI Performance Evaluation Frameworks Aren’t Buzzwords; They’re Your Sanity Check I get a good chuckle out of the running joke that “Katie has a framework for that.” Honestly, it’s usually true. If it’s […]
This post was originally featured in the Inbox Insights newsletter found here: INBOX INSIGHTS, November 12, 2025: Good Prompting is Delegation, Trust Insights Workshop Review Good Prompting is Good Delegation I spent twenty minutes crafting the perfect prompt for an AI tool last week. I included context, specified the format, gave examples of what I […]
This post was originally featured in the July 30th, 2025 newsletter found here: INBOX INSIGHTS, July 30, 2025: AI Integration, Google Tag Gateway Where to Start with AI Integration Last month, I watched a friend’s team spend three weeks trying to connect their new lead scoring LLM to their existing CRM system. What should have […]
INBOX INSIGHTS: Prioritizing People, AI Models vs Apps (2025-01-29) :: View in browser 👉 Pre-register for our new course, Mastering Prompt Engineering for Marketers! Why Your AI Implementation Will Fail Unless You Prioritize People “We need to implement AI now—our competitors are leaving us behind.” That’s what a client told me last week. But when […]
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This data was originally featured in the August 28th, 2024 newsletter found here: INBOX INSIGHTS, August 28, 2024: The Productivity Paradox, Pumpkin Spice AI The Productivity Paradox: How Procrastination Can Spark Creativity and Focus (and When It Becomes a Problem) They say, “Write what you know.” Today, I know how to procrastinate. Being somewhat resourceful, […]
INBOX INSIGHTS: The Productivity Paradox, Pumpkin Spice AI (8/28) :: View in browser 👉 Catch the recording of our free webinar, Generative AI for Hospitality! The Productivity Paradox: How Procrastination Can Spark Creativity and Focus (and When It Becomes a Problem) They say, “Write what you know.” Today, I know how to procrastinate. Being somewhat […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI to create newsletters. You’ll see […]
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