In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris explore how generative AI for SEO and PPC is transforming search marketing forever. Traditional keyword lists no longer guarantee your content reaches your target audience, but semantic analysis can align your website with the way modern AI models actually process information. The […]
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This post was originally featured in the 2/4/2026 newsletter found here: INBOX INSIGHTS: Who Owns AI, Marketing Jobs Report Who Owns AI When Everyone Owns AI? Who owns AI when everyone owns AI? Hint: It’s nobody. Let’s dig in. I’ve had a front-row seat to a lot of ‘AI transformations’ lately, and I’ve noticed a […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how you can keep your professional knowledge relevant despite rapid shifts in technology and software. You’ll discover how to leverage agentic AI to audit and modernize your outdated standard operating procedures. You’ll learn the vital importance of maintaining human oversight to […]
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The 10/20/70 Rule : Why Your Workforce is Your Biggest AI Bottleneck Last month, I was catching up with a friend who runs marketing for a mid-sized software company. She was frustrated—and I mean really frustrated. Her company had just spent six figures on an AI-powered marketing automation platform. The demos were impressive. The sales […]
INBOX INSIGHTS: Business To Machine (B2M) Marketing, AI Digital Clone Part 3 (2026-04-08) :: View in browser 👉 Register for our free “Do You Have a GEO Problem” webinar on 2026-04-10! 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The Most Important Audience […]
People ARE the problem with AI Adoption I wrote about this last week on LinkedIn, but I was restricted by character count. I figured I would do a deeper dive into the topic of “People and AI Adoption.” I keep seeing articles, experts, and “thought leaders” lamenting that their AI initiatives are stuck. They can’t get […]
In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the three phases of GEO and AI search visibility, or generative engine optimization. You’ll discover the core mechanics behind Generative Engine Optimization. You’ll learn the steps to prepare your website for artificial intelligence models. You’ll uncover the truth behind misleading search tools. […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John explore the frontier of Agentic Product Marketing. Discover how to transform real customer data into a […]
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Dealing with Risk-Averse Leadership I know many of you are trying to grow your business right now, but it feels like you’re shouting into a hurricane. You’re trying to convince clients to buy your services, but everyone is anxious, distracted, or just completely overwhelmed. It’s your job to put them at ease, but you’re not […]
INBOX INSIGHTS: Directing AI, AI Digital Clone Part 1 (2026-03-25) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Moving from Executing to Directing AI If you know me, you know I have opinions about AI replacing people. Strong ones. […]
Read More… from INBOX INSIGHTS: Directing AI, AI Digital Clone Part 1 (2026-03-25)
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