INBOX INSIGHTS: Local AI Migration Part 5, Practical Responsible AI Part 4 (2026-09-30) :: View in browser 👉 Take our new course, Introduction to Deep Research with AI! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Local AI Migration: Part 5 This weekend I was on the couch with football on, reviewing […]
Tag: Katie Robbert
Responsible AI Part 1
I saw the poster in a hotel elevator in Wilmington. It was an ad for the hotel’s restaurant, and it read: “Stop by our bar to enjoy our thoughtfully sourced menu, featuring classic fare with a twist and premium drinks.” I read the phrase “thoughtfully sourced” and stopped. What does that even mean? It isn’t […]
So What? Deep Research and the Sales Process
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, CEO Katie Robbert, and Head of Business Development John Wall dig into how deep research is reshaping what’s possible when […]
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Activity Is Not Performance
Activity Is Not Performance If your CFO can’t see your AI work in a number she already cares about, you don’t have Performance. Your AI dashboard isn’t lying; it just isn’t measuring what your CFO is going to ask about. I say that to leaders who are getting ready for a board update, or a […]
So What? Defining the Agency of the Future
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie Robbert, Christopher Penn, and John Wall talk through how artificial intelligence is changing client work and traditional billing models. […]
Activity is Not Adoption
Activity Is Not Adoption. Real adoption is something a different team can copy. You haven’t been adopting AI. You’ve been using AI. I say that to leaders who tell me their AI adoption is up 40% or 60% or 90%, and who can’t understand why nothing is actually shipping. The dashboard is real. The usage […]
Later Never Comes
Later Never Comes What I saw driving past my childhood home this morning. They say you can’t go home again. First of all, I don’t know who “they” are. But in this case, “they” weren’t wrong. My mother-in-law was visiting last week. This morning I drove her to the bus station so she could head […]
INBOX INSIGHTS: Local AI Migration Part 2, Practical Responsible AI Part 1 (2026-09-09)
INBOX INSIGHTS: Local AI Migration Part 2, Practical Responsible AI Part 1 (2026-09-09) :: View in browser 👉 Take our new course, AI for Writers and learn how to make AI write better! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Local AI Migration: Part 2 What does a week of planning […]
In-Ear Insights: The Non-Techie’s Journey to Local AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how you will cut energy waste by shifting to local AI. You’ll discover how to structure your planning so you track tools after defining your goals. You’ll learn how to build a self-updating memory system that keeps every project organized without […]
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So What? Examining AI Writing Styles of Different AI Systems
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie Robbert, Christopher Penn, and John Wall examine how different artificial intelligence tools structure written language. Understanding distinct AI writing […]
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