In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the three phases of GEO and AI search visibility, or generative engine optimization. You’ll discover the core mechanics behind Generative Engine Optimization. You’ll learn the steps to prepare your website for artificial intelligence models. You’ll uncover the truth behind misleading search tools. […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John explore the frontier of Agentic Product Marketing. Discover how to transform real customer data into a […]
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Dealing with Risk-Averse Leadership I know many of you are trying to grow your business right now, but it feels like you’re shouting into a hurricane. You’re trying to convince clients to buy your services, but everyone is anxious, distracted, or just completely overwhelmed. It’s your job to put them at ease, but you’re not […]
INBOX INSIGHTS: Directing AI, AI Digital Clone Part 1 (2026-03-25) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Moving from Executing to Directing AI If you know me, you know I have opinions about AI replacing people. Strong ones. […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we break down the latest LinkedIn algorithm updates and how they utilize advanced language models to rank your content. You’ll […]
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Our 2026 Guiding Word: Growth I’m not great at sitting still. Not physically (though that’s also true). I mean mentally. I like to tinker. I like to fix things. I like to chase down the next big idea and figure out how to make it work. And for someone like me, having a single word […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John break down the essential six levels of AI proficiency to help you stop comparing yourself to […]
This post was originally featured in the December 17th, 2025 newsletter found here: INBOX INSIGHTS, December 17, 2025: What We Learned About AI, Humanity at Risk The One Thing We Learned About AI in 2025 If you had told me in January that my biggest takeaway from a year dominated by artificial intelligence would be […]
INBOX INSIGHTS: 5P Framework by Trust Insights™, B2B Marketing Writing and AI Part 1 (2026-03-11) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 (Re)Introducing the 5P Framework by Trust Insights™ I have a confession: I used to think the […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to measure AI proficiency impact beyond speed. You’ll discover why quality matters more than volume when AI accelerates work. You’ll learn a six‑level framework that lets you map your AI skill growth. You’ll see practical steps to protect your role […]
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