So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? Katie, Chris, and John walk through the best ways to use generative AI to find marketing […]
Read More… from So What? How to Identify Marketing Opportunities
This content was originally featured in the March 6th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 6, 2024: IDEAL CUSTOMER PROFILES, GA4 GENERATIVE AI USING GENERATIVE AI TO BUILD YOUR IDEAL CUSTOMER PROFILE (ICP) My brain is buzzing and my head is spinning. Chris and I have been using Generative AI for the past two […]
In this week’s In-Ear Insights, Chris and Katie discuss generative AI limitations in marketing and why focusing on generative AI might not be the answer to your woes. You’ll learn the best ways to analyze your data to find the true cause of the problem and get actionable steps to turn things around. Watch the […]
Read More… from In-Ear Insights: Generative AI Limitations in Marketing
In this week’s In-Ear Insights, Katie and Chris discuss predictive analytics and applying it to reducing churn throughout the customer journey. Learn what types of predictive analytics apply, how generative AI fits in the mix, and steps you can take to reduce churn. Watch the video here: Can’t see anything? Watch it on YouTube here. […]
Read More… from In-Ear Insights: Predictive Analytics and Reducing Churn
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? Updating your media kit! We’ll discuss the basics of a media kit, why they’re important, the […]
INBOX INSIGHTS: Ideal Customer Profiles, GA4 Generative AI (3/6) :: View in browser 👉 Missed our last Intro to Generative AI webinar? Catch the next one for free on March 19. Register here! Using Generative AI to Build Your Ideal Customer Profile (ICP) My brain is buzzing and my head is spinning. Chris and I […]
Read More… from INBOX INSIGHTS, March 6, 2024: Ideal Customer Profiles, GA4 Generative AI
In this week’s In-Ear Insights, Katie and Chris examine the use of generative AI and lead generation. How do you use generative AI to improve lead generation? How do you build an ideal customer profile with generative AI? Tune in for step by step details! Watch the video here: Can’t see anything? Watch it on […]
Read More… from In-Ear Insights: Generative AI And Lead Generation
INBOX INSIGHTS: User Stories Deep Dive, GA4 Diagnostics (2/28) :: View in browser 👉 Missed our last Intro to Generative AI webinar? Catch the next one for free on March 19. Register here! User Stories Deep Dive If you’re new to Trust Insights, welcome! User Stories are one of my favorite forms of communication. If […]
Read More… from INBOX INSIGHTS, February 28, 2024: User Stories Deep Dive, GA4 Diagnostics
In this week’s In-Ear Insights, Katie and Chris reflect on lessons learned from Social Media Marketing World 2024. With generative AI taking center stage both literally and figuratively, what does that mean for social media marketers? Tune in to find out! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to […]
Read More… from In-Ear Insights: Lessons Learned from Social Media Marketing World 2024
In this week’s In-Ear Insights, Katie and Chris discuss how to do practices like predictive analytics and classical AI/machine learning when you’re data-poor. What data is available to forecast and work with? How do you create data when you don’t have it, and what strategic advantage might this confer? Tune in to find out! Watch […]
Read More… from In-Ear Insights: Predictive Analytics If You’re Data-Poor
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