Introduction Welcome to the 12 Days of Data 2023 Edition, our look back at the data that made marketing in 2023. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for four years straight now…) from an analytics perspective to see what insights we can take […]
Read More… from 12 Days of Data 2023 Day 2: Instagram for Brands
Introduction Welcome to the 12 Days of Data 2023 Edition, our look back at the data that made marketing in 2023. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for four years straight now…) from an analytics perspective to see what insights we can take […]
Read More… from 12 Days of Data 2023 Day 1: Private Social Media Communities
This content was originally featured in the November 15th, 2023 newsletter found here: BUILD YOUR DIGITAL TWIN WITH CUSTOM GPT Build a custom GPT model Did you know you can now clone yourself? Well, sort of. Over the weekend, OpenAI rolled out the ability to create your own custom GPT model. Pretty cool, right? Let’s not […]
INBOX INSIGHTS: Build Your Digital Twin with Custom GPT, Marketing Job Market (11/15) :: View in browser 👉 Pre-Register for our new Generative AI for Marketers course! Use EARLYBIRD300 for $300 off Perspectives on Failure, Part 1 Earlier this week I wrote about a failure I had recently. I didn’t share the story to get […]
Read More… from INBOX INSIGHTS, November 29, 2023: Dealing with Failure, Video Viewing Sites
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss social media marketing and rebuilding a restaurant’s social media presence. They focus on establishing basic consistency first before considering more advanced tactics. They cover the importance of predictability for building trust and meeting audience expectations. You’ll learn an effective approach for […]
Read More… from In-Ear Insights: Social Media Marketing Basics for Food & Beverage
In this early episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI business continuity, the recent drama at OpenAI and what it means for businesses relying on their AI services. We talk about the importance of having backup plans and avoiding putting all your eggs in one basket when it […]
Read More… from In-Ear Insights: Generative AI Business Continuity Planning
INBOX INSIGHTS: Build Your Digital Twin with Custom GPT, Marketing Job Market (11/15) :: View in browser 👉 Pre-Register for our new Generative AI for Marketers course! Build a Custom GPT Model Did you know you can now clone yourself? Well, sort of. Over the weekend, OpenAI rolled out the ability to create your own […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss Custom GPT setup, the pros and cons of using AI chatbots like ChatGPT to automate content creation, and best practices for training them effectively, such as the TrustInsights.ai 5P framework and the SDLC. [podcastsponsor] Watch the video here: Can’t see anything? […]
Read More… from In-Ear Insights: Custom GPT & Software Development Best Practices
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to better manage people and marketing through frameworks, predictive analytics, and anticipation. We talk about how anticipating questions, needs, and potential issues can help smooth communications between managers and employees. Chris shares how predictive analytics and AI assistants can help […]
Read More… from In-Ear Insights: Predictive Analytics, Productivity, and Management
INBOX INSIGHTS: ChatGPT Survey Analysis, Root Cause Analysis (11/1) :: View in browser 👉 Please take our 1 question survey Using ChatGPT for Survey Analysis Last week we ran our quarterly 1 question survey. We asked, “If you had money left over in your marketing budget this year, what would you spend it on?” You […]
Read More… from INBOX INSIGHTS, November 1, 2023: ChatGPT Survey Analysis, Root Cause Analysis
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