INBOX INSIGHTS: Lost the Plot on Planning Part 2, AI for Frameworks (2025-10-15) :: View in browser 👉 Ready to lead AI? Register for our new course, the AI-Ready Strategist! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 We’ve Lost the Plot on Planning- Part 2 Remember the BIG question from Part […]
Category: marketing
INBOX INSIGHTS, October 1, 2025: AI Data Quality, Dealing With Information Overload
INBOX INSIGHTS: AI Data Quality, Dealing With Information Overload (2025-10-01) :: View in browser 👉 Ready to lead AI? Register for our new course, the AI-Ready Strategist! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why Your Annual Plans Are Only as Good as Your Data I’ll never forget the planning meeting […]
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In-Ear Insights: Do Awards Still Matter in Marketing and PR?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether awards still matter in today’s marketing landscape, especially with the rise of generative AI. You will understand how human psychology and mental shortcuts make awards crucial for decision-making. You will discover why awards are more relevant in the age of […]
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INBOX INSIGHTS: AI Decisioning, Deep Fact Checking
INBOX INSIGHTS: AI Decisioning, Deep Fact Checking (2025-09-17) :: View in browser 👉 Register for our new course, the AI-Ready Strategist, just opened! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Should You Let AI Make Your Decisions? Last week, I found myself standing in my kitchen at 5 AM, staring at […]
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T-Shaped Marketers
This blog was originally featured in the August 6th, 2025 newsletter found here: INBOX INSIGHTS, August 6, 2025: T-Shaped Marketers, Dataset Validation Why Being a T-Shaped Person Matters More Than Ever Last week marked exactly 10 years since I started working with Chris. Ten years. Yikes, where does the time go? I remember being intimidated by pretty […]
INBOX INSIGHTS, September 3, 2025: Becoming AI Ready, Leading Economic Indicators
INBOX INSIGHTS: Becoming AI Ready, Leading Economic Indicators (2025-09-03) :: View in browser 👉 Register for our new course, the AI-Ready Strategist, just opened yesterday! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why Being “AI-Ready” Is Really About Being Change-Ready A friend recently said something that perfectly captures what leaders across […]
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In-Ear Insights: Reviewing AI Data Privacy Basics
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI data privacy and how AI companies use your data, especially with free versions. You will learn how to approach terms of service agreements. You will understand the real risks to your privacy when inputting sensitive information. You will discover how […]
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INBOX INSIGHTS, August 13, 2025: Why Soft Skills Aren’t Soft, AI and Jobs
INBOX INSIGHTS: Why Soft Skills Aren’t Soft, AI and Jobs (2025-08-13) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why “Soft Skills” Aren’t Soft Here’s a story that perfectly illustrates a much bigger problem we need to talk about. […]
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Is AI Use Cheating?
This blog post was originally featured in the July 9th, 2025 newsletter found here: INBOX INSIGHTS, July 9, 2025: Is AI Use Cheating, Context Engineering 👉 Download our new, free AI-Ready Marketing Strategy Kit! Is AI Use Cheating When We Use Generative AI? Last month, I was deep in the weeds developing our AI-Ready Marketing […]
INBOX INSIGHTS, August 6, 2025: T-Shaped Marketers, Dataset Validation
INBOX INSIGHTS: T-Shaped Marketers, Dataset Validation (2025-08-06) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why Being a T-Shaped Person Matters More Than Ever Last week marked exactly 10 years since I started working with Chris. Ten years. Yikes, […]
Read More… from INBOX INSIGHTS, August 6, 2025: T-Shaped Marketers, Dataset Validation