WHAT'S GOING ON WITH GOOGLE ANALYTICS 4 AND UNIVERSAL ANALYTICS

What’s Going On With Google Analytics 4 And Universal Analytics?

Lots of folks have written in and messaged about Google’s announcement that they’re sunsetting Universal Analytics – also known as Google Analytics 3, the software that probably 90-95% of companies still use for their web analytics. What’s going on with Google Analytics? So, what exactly is going on? Here’s the skinny, from their announcement. On […]

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{PODCAST} In-Ear Insights: Content Marketing Strategy

{PODCAST} In-Ear Insights: Content Marketing Strategy

In this week’s In-Ear Insights, Katie and Chris dig into the four pillars of content marketing strategy – creation, distribution, amplification, and performance. You’ll also learn about why backlinks are so important to both SEO and content marketing generally. Tune in now! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen […]

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{PODCAST} In-Ear Insights: Affiliate Marketing Overview

{PODCAST} In-Ear Insights: Affiliate Marketing Overview

In this week’s In-Ear Insights, Katie and Chris take a walk on the wild side of affiliate marketing. What is affiliate marketing? What is affiliate marketing’s relationship with influencer marketing? How do you know if affiliate marketing is something to consider for your marketing mix? Tune in to find out! Watch the video here: Can’t […]

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{PODCAST} In-Ear Insights: 2022 Social Media Strategies

{PODCAST} In-Ear Insights: 2022 Social Media Strategies

In this episode, Katie and Chris discuss the state of social media, and what to think about as you plan your 2022 social media strategy. Listen in as we discuss our own 2022 social media strategies, approaches for things like Tiktok, attribution modeling, and changing the fundamentals of how we use social media itself. Tune […]

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{PODCAST} In-Ear Insights: Budgeting Appropriately for Marketing Strategy

In this week’s In-Ear Insights, we answer a question from Janine about budgeting for a marketing strategy. She asked at a recent webinar who asked how to persuade decision-makers to invest in a more comprehensive marketing program. We talk through some conceptual frameworks to help marketers and executives understand different levels of investment needed to […]

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{PODCAST} In-Ear Insights: Dealing With Conflicting Results in Marketing Analytics

{PODCAST} In-Ear Insights: Dealing With Conflicting Results in Marketing Analytics

In this week’s In-Ear Insights, Katie and Chris answer a very popular question: what do you do when the numbers don’t add up and you have conflicting results? When your Facebook results conflict with the data in Google Analytics, when your CRM doesn’t match your marketing automation, when accounting asks you why your forecasts were […]

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marketing jobs environment

Marketing Jobs Environment

This data was originally featured in the December 2, 2020 newsletter found here: https://www.trustinsights.ai/blog/2020/12/in-the-headlights-december-2-2020-your-2021-marketing-challenges-viewthrough-conversions-dashboards/ In this week’s Rear View mirror, we’re taking a look at the marketing jobs environment. We’ve been tracking and posting jobs in our newsletter every week since the beginning of the pandemic; what have we seen for more senior marketing jobs […]

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{PODCAST} In-Ear Insights: Storytelling With Highly Technical Content

In this episode of In-Ear Insights, Katie and Chris tackle a recent question: “My struggle is how to create connection, emotion and story from highly technical content. Any advice?” They dig into customer behaviors, user stories, and other tips & tricks you can use to lift your technical content up. Tune in to find out […]

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INBOX INSIGHTS, October 6, 2021: Consistency, Data-Driven Content Curation, Quitting Facebook

INBOX INSIGHTS: Consistency, Data-Driven Content Curation, Quitting Facebook (10/6) :: View in browser Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » Consistency is Key to Good Data Health Last week I restarted my strength training. You know what? It sucks to start over. […]

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