INBOX INSIGHTS: Why Generic AI Training Fails, Citizen Analyst Part 1 (2026-02-11) :: View in browser Two new things to try out this week: 1. Got a stuck AI project? Try out Katie’s new, free AI Readiness Assessment tool. A simple quiz to help predict project success. 2. Wonder how your website is seen by […]
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INBOX INSIGHTS: Who Owns AI, Marketing Jobs Report (2026-02-04) :: View in browser Two new things to try out this week: 1. Got a stuck AI project? Try out Katie’s new, free AI Readiness Assessment tool. A simple quiz to help predict project success. 2. Wonder how your website is seen by AI? Try Chris’ […]
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This post was originally featured in the November 7th, 2025 newsletter found here: INBOX INSIGHTS, November 5, 2025: 7 Ways to Get Started with AI, Deterministic vs. Probabilistic 7 Ways to Get Started With AI Last month I was at an in-person event and I overheard someone saying, “we need to leverage AI across our […]
INBOX INSIGHTS: People Are The Problem, Scaffolding AI (2026-01-21) :: View in browser 👉 Get your copy of Letters from the Corner Office, 2025 Edition, our annual compendium book by Katie Robbert Watch This Newsletter 🎧 Listen to this newsletter as an MP3 People ARE the problem with AI Adoption I wrote about this last […]
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the practical application of AI agents to automate mundane marketing tasks. You will define what an AI agent is and discover how this technology performs complex, multi-step marketing operations. You will learn a simple process for creating knowledge blocks and structured […]
Read More… from In-Ear Insights: Applications of Agentic AI with Claude Cowork
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss analyzing survey data using generative artificial intelligence tools. You will discover how to use new AI functions embedded in spreadsheets to code hundreds of open-ended survey responses instantly. You’ll learn the exact prompts needed to perform complex topic clustering and sentiment […]
Read More… from In-Ear Insights: Processing Survey Data With Generative AI
In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative engine marketing, or GEM, the AI equivalent of SEM. Just as SEO became GEO, so too is SEM likely to become GEM. Learn what it is, how it might manifest, and what you should be considering. Watch the video here: Can’t […]
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INBOX INSIGHTS: Good Prompting is Delegation, Trust Insights Workshop Review (2025-11-12) :: View in browser 👉 Ready to lead AI? Register for our new course, the AI-Ready Strategist! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Good Prompting is Good Delegation I spent twenty minutes crafting the perfect prompt for an AI […]
This blog was originally featured on the September 25th, 2025 newsletter found here: INBOX INSIGHTS, September 24, 2025: AI Skills Training, Process Documentation with AI How to Advocate for AI Skills Training Today, let’s answer a reader question: “How do we convince executives and enablement leaders to invest in improving AI skills across the workforce?” […]
INBOX INSIGHTS: The Case for Knowledge Blocks, Making Events Valuable (2025-10-29) :: View in browser 👉 Watch our MAICON 2025 session, From Text to Video in Seconds, a session on AI video generation! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The Case for Knowledge Blocks Last week, I spent several hours […]
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