INBOX INSIGHTS: Be Remarkably Human, Generative AI and YouTube Consumption (10/18) :: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Be Remarkably Human I was about to give some perspective on the Data Diaries post that Chris wrote for this […]
Category: marketing
In-Ear Insights: Changing Your MarTech Stack
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss changing your MarTech stack and how to thoughtfully add new marketing technology to your existing tech stack. They talk through the importance of gathering requirements upfront to ensure you select tools that solve your specific business needs. Katie asks questions to […]
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INBOX INSIGHTS, October 11, 2023: Understanding Customer Needs With Purpose and Data
INBOX INSIGHTS: Understanding Customer Needs With Purpose and Data (10/11) :: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Understanding Customer Needs With a Purpose Each week when I sit down to write the opening to the newsletter I ask […]
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Revisiting old marketing tactics and strategies
This data was originally featured in the September 20, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/09/inbox-insights-september-20-2023-revisiting-marketing-tactics-and-strategies/. In the cold open, Katie recommended taking a new look at old marketing tactics and strategies, revisiting things that you haven’t looked at in a while. This is an excellent idea and one to do on a regular basis, perhaps quarterly. […]
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In-Ear Insights: MarketingProfs B2B Forum 2023 Takeaways
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss key takeaways from the recent MarketingProfs B2B Forum conference. We cover topics like AI, digital marketing tactics, and generative content. Katie shares insights on non-AI focused sessions and the importance of remembering that technology is just a tool. Chris discusses legal […]
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Innovation starts with a good foundation
This content was originally featured in the August 30, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/08/inbox-insights-august-30-2023-foundations-of-innovation-ai-driven-pumpkin-spice/. When I worked at the other company a million years ago, the leadership team relied on the staff to help come up with new ideas. They formed an “innovation committee.” The purpose of the committee was to generate new ideas for […]
INBOX INSIGHTS, September 27, 2023: Marketing Event Attendee Success Guide, Marketing Jobs
INBOX INSIGHTS: Marketing Event Attendee Success Guide, Marketing Jobs (9/27):: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Marketing Event Attendee Success Guide We’re in full swing of event season. People are traveling again. And, if you’re like me, you […]
INBOX INSIGHTS, September 20, 2023: Revisiting Marketing Tactics and Strategies
INBOX INSIGHTS: Revisiting Marketing Tactics and Strategies (9/20):: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Re-Evaluate Your Opinions For most of my life I thought I didn’t like baked apples. Apple pie? No, thank you. Apple crisp? Pass. Apple […]
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Auditing Marketing Tactics
This content was originally featured in the August 9, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/08/inbox-insights-august-9-2023-auditing-marketing-tactics-generative-ai-for-data/. Are your marketing tactics out of date? Trying to keep up with all the changes in technology is daunting, am I right? I know that at least some of you feel this way right now because we’ve talked. You’ve shared your […]
INBOX INSIGHTS, September 13, 2023: CEOs and Generative AI, 2023 Holiday Retail Season Planning
INBOX INSIGHTS: CEOs and Generative AI, 2023 Holiday Retail Season Planning (9/13):: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! What Do CEOs Need to Do About Generative AI Employee Concerns? You’ve read plenty of articles about what C-Suite needs […]
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