In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the problem with buyer personas and how to master B2B marketing with smarter audience targeting. You’ll learn the critical differences between ideal customer profiles and buyer personas—and why using both transforms your strategy. You’ll discover how to ethically leverage AI and […]
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This content was originally featured in the March 19th, 2025 newsletter found here: INBOX INSIGHTS, March 19, 2025: Data Governance, Managing AI News Data Governance: The Step You Can’t Skip Picture this: Your demand gen team had just finished designing what you thought was the perfect ABM campaign. You’ve spent weeks aligning with sales on […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about vibe marketing and what it really means. You’ll discover why the […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the ethics of AI and ethical dilemmas surrounding digital twins and AI clones. You’ll discover the crucial ethical questions surrounding digital twins and AI clones in today’s rapidly evolving digital world. You’ll learn why getting consent is not just good manners […]
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INBOX INSIGHTS: Change Management in AI and SEO, Content Translation (2025-03-26) :: View in browser 👉 Pre-order our new course, Generative AI Use Cases for Marketers! Change Management: Navigating SEO for AI I’ve been thinking a lot about the shift happening in SEO lately. We’re no longer just optimizing for Google’s algorithms and human readers […]
Read More… from INBOX INSIGHTS, March 26, 2025: Change Management in AI and SEO, Content Translation
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to optimize content for AI. You’ll discover how to […]
Read More… from So What? SEO for AI Part 2: How To Optimize Content For AI
This data was originally featured in the February 26th, 2025 newsletter found here: INBOX INSIGHTS, February 26, 2025: Reviews, Marketing Job Demand In this week’s Data Diaries, let’s take a look at the hiring demand for marketers and other industries, part of our regular check-in to see how things are going. First, let’s look at the […]
INBOX INSIGHTS: Foundations in AI, AI Model Benchmarking (2025-03-12) :: View in browser 👉 Take our new course, Mastering Prompt Engineering for Marketers! The Foundation Still Matters I was sitting in a lecture hall at Worcester Polytechnic Institute (WPI) last week, speaking to a room of bright students through the Women in Data Science (WIDS) […]
Read More… from INBOX INSIGHTS, March 12, 2025: Foundations in AI, AI Model Benchmarking
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the rise of SEO for AI, also known as Generative AI Optimization. You’ll discover how generative AI is changing the rules of search and what it means for your content strategy. You’ll learn how to use AI tools to uncover hidden […]
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INBOX INSIGHTS: Reviews, Marketing Job Demand (2025-02-26) :: View in browser 👉 Take our new course, Mastering Prompt Engineering for Marketers! Reviews: The Human Connection AI Can’t Replace Last week, I was grabbing coffee with our Account Manager, Kelsey, when she brought up something that has been bothering her. “I feel weird about putting too […]
Read More… from INBOX INSIGHTS, February 26, 2025: Reviews, Marketing Job Demand
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