This content was originally featured in the November 16, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/11/inbox-insights-november-16-2022-contextual-content-social-media-changes/ The past couple of weeks we’ve been talking about data privacy, the voice of the customer, and personalized marketing experiences. This week, I want to try and tie it all together with contextual content. Contextual content is just a fancy way […]
This data was originally featured in the January 25, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/01/inbox-insights-january-25-2023-growth-hacking-secrets-competitive-analysis/. In this week’s Data Diaries, let’s talk through some competitive analysis. One of the more interesting things to do with public data like Twitter and Instagram data is to examine who follows you, who follows your competitors, and who you share […]
This data was originally featured in the July 20, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/07/inbox-insights-july-20-2022-behind-buzzwords-bing-vs-google-measurement-strategy/ In this week’s Data Diaries, we review two big players in the search engine arena: Bing vs. Google . Let’s do a deep dive on the results from two different search engines, but not in the normal way. Both Google Search […]
This content was originally featured in the February 8, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/02/inbox-insights-february-9-2023-technical-continuity-planning-twitter-scraping/. Previously I talked about business continuity, and what happens when people leave. But what happens when the software you rely on to run your business makes a major change without warning? This is where you need technical continuity. A good example […]
This content was originally featured in the December 7, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/12/inbox-insights-december-7-2022-goal-setting-with-community-12-days-of-data/ Goal setting can be deeply personal for some people. Goal setting is also how businesses thrive and survive. But this post isn’t about how to set a goal. This post is about what to do once you set the goal and […]
I don’t know about you, but I have a love/hate relationship with end-of-year planning. Or any planning exercise for that matter. I love planning because it’s an opportunity to review what you’ve done, what you’ve done well, and where there is room for improvement. And then comes the fun part, reacting to all the data […]
Read More… from Using business cases to make strategic decisions
I saw something floating around the internet last week about how the constitution, written over 200 years ago, was written by men who didn’t believe in science or had electricity. I’m paraphrasing since I can’t seem to track down the exact post. Take heart, this is not a political post that goes into America’s history. […]
This data was originally featured in the September 1, 2021newsletter found here: https://www.trustinsights.ai/blog/2021/09/inbox-insights-september-1-2021-were-hiring-post-mortems-linkedin-algorithm/ In this week’s Data Diaries, you voted for Kickstarter data in our Analytics for Marketers Slack group, so let’s see what we were able to find. In an sample of ~31,000 Kickstarter campaigns in July 2021, we wanted to understand funded vs. non-funded campaigns […]
In the weeks and months to come, expect significant challenges to business, B2B and B2C. Companies with a solid business analytics strategy and great data sources will have a significant advantage over companies without these assets. How can business analytics help? What do you, a marketer and business analyst, need to know? To answer this […]
Read More… from Business Analytics 101: How To Monitor Business Trends
In this week’s In-Ear Insights, Katie and Chris discuss the differences between data analytics, business analytics, and marketing analytics. What do all these terms mean? What’s the difference? How do you know when you’re doing one versus another? They also tackle differences in job descriptions and titles as ways of thinking about the various forms […]
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