In this week’s Data Diaries, let’s talk about GA4 Generative AI and analytics for a minute. What do we love about data and analytics? When properly done, when grounded in reality, data and analytics can help point us in the right direction. What marketing channel is working best? Data is generally more helpful than an […]
Category: business analytics
So What? Setting up Matomo Analytics in 2024
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss Matomo Analytics system as a GA alternative, setting it up, and what data you’ll […]
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DIAGNOSTIC REPORTS OF GA4 HEALTH, PART 2 OF 4
This data was originally featured in the February 14th, 2024 newsletter found here: INBOX INSIGHTS, FEBRUARY 14, 2024: THE PROBLEM WITH JARGON, GA4 DIAGNOSTICS As we covered recently on the Trust Insights livestream, Google Analytics 4 can be a bit cumbersome to use. So starting this week, I’ll be sharing a four part series on diagnostic […]
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Using Generative AI To Build Requirements
This content was originally featured in the February 7th, 2024 newsletter found here: INBOX INSIGHTS, FEBRUARY 7, 2024: BUILDING REQUIREMENTS WITH AI, GA4 DIAGNOSTICS When I was a project manager overseeing developers, our biggest struggle was agreeing on the level of detail needed for requirements. It was a constant source of contention. As a PM, […]
How To Make Google Analytics 4 Work For You
This content was originally featured in the January 24th, 2024 newsletter found here: INBOX INSIGHTS: MAKE GOOGLE ANALYTICS 4 WORK FOR YOU, RED TEAMING CUSTOM GPTS, PART 3 I’ve been asking around, and the overwhelming consensus is that everyone dislikes Google Analytics 4. Why? It doesn’t feel like an upgrade from Universal Analytics. If anything, […]
So What? Solving data problems with Generative AI
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss how to use Generative AI to your benefit, the best tools for solving data problems, […]
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Red Teaming Custom GPTs
This data was originally featured in the January 10th, 2024 newsletter found here:INBOX INSIGHTS: PROFESSIONAL COMMUNITIES, RED TEAMING CUSTOM GPTS RED TEAMING CUSTOM GPTS, PART 1 OF 3 In this week’s podcast, Katie and I talked about red teaming an LLM, which is a QA testing method to see if you can coerce a language […]
12 Days of Data 2023 Day 9: The 2023 Economy Big Picture
Introduction Welcome to the 12 Days of Data 2023 Edition, our look back at the data that made marketing in 2023. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for four years straight now…) from an analytics perspective to see what insights we can take […]
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Marketing Jobs Recession
This data was originally featured in the August 16, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/08/inbox-insights-august-16-2023-be-your-authentic-self-marketing-jobs-recession-8-16/. This week, let’s talk about a specific recession. There isn’t a broad recession, at least not one recognizable in normal economic data. This week let’s look at a place where there IS confirmed economic contraction: marketing jobs. You may remember this […]
Monthly Reports – Performance
This content was originally featured in the June 28, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/06/inbox-insights-june-28-2023-monthly-reporting-part-4-common-crawl-in-ai/. Wow, you’ve stuck with me this long, I’m so glad to see you back again! This is where we put all the pieces of the puzzle together and discuss our final segment of monthly reporting. As a quick recap, we walking […]